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HomeArticlesBroadcast Technology

Broadcast Technology (72)

TRAI floats Consultation Paper on ‘Ease of Doing Business in Broadcasting Sector’

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Of the 19 markets covered, while smartphone usage is a key driver for data traffic growth, fixed broadband still accounted for the largest share of data traffic in 2016. With much consumption still happening within the home rather than on the move, fixed broadband will continue to account for the largest share of data traffic until 2020, when smartphones will exceed fixed broadband for the first time.

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Putting India in the league of powerful countries in terms of space research and rocket launches, the Indian Space Research Organization (ISRO), on 5th June, launched country’s most powerful and heaviest rocket, sending a communications satellite into orbit in a successful debut flight.

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Sony Pictures Networks India has launched children’s entertainment channel Sony Yay! on 18th April. Targeted at the 2-14 age group, the new channel is available in Hindi, Tamil and Telugu languages. Leena Lele Dutta, Business Head, Sony YAY!, spoke to Cable Quest about the newly launched channel and the future growth of the kids entertainment segment. Excerpts from the interview:

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Those, raising their voice in support of single window process for speedy approval of a project, know very well the importance of it, as they do not want to waste their energy, money and time in running department to department for a job to be done. IoT or Internet of Things is like this single window process, a tool to offer a seamless lifestyle where a user can control his almost every task, no matter where that task is based, with a click of a button while being anywhere in the world.  

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A business-friendly environment is a pre-requisite for the growth of a nation. A favorable business environment makes a country a favorite business destination. It not only leads to employment generation but also helps in the growth and development of an economy. The Government of India has launched an ambitious program of regulatory reforms aimed at making it easier to do business in India. The program aims to identify the bottlenecks and remove them to create a more business-friendly environment. The efforts have yielded some results with India improving four places on the World Banks’ Doing Business index rankings in 2017.

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Is tradition TV viewing declining? Are advertisers losing interest in TV? These are disturbing questions for broadcasters and all those connected to the industry. The drop in TV viewing caused by the advent of new media technologies like OTT (Over the Top) and IoT and faster internet speed is forcing broadcasters to become innovative and supply what new-age consumers want – choice, convenience and privacy. Hence, they are launching their new OTT platform s and partnering with content providers and technology suppliers to retain their customers and win new audiences. 

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Saturday, 10 June 2017 05:47

5G in India: Challenges & Opportunities

Expected to be commercially rolled out by 2020, 5G is the fifth generation of mobile telephony, and is the fastest generation of networks so far. Nokia, Siemens and other companies are working in this direction. But to achieve 5G network in the India, the government needs to focus on good bandwidth which is not possible without strengthening the infrastructure. There is a lot to be done. 

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Accounting 11.5% of all advertising, sports sponsorship again posts a bright picture. While advertising grew 11.89% in 2016, sports registered a whopping 19.33% growth. In a cricket-crazy nation, this can be accepted as a natural phenomenon, but the good thing is - other sports are also registering a positive growth in advertising, thanks to the good performances by Indian women players at the Olympics, and government’s special emphasis on indigenous games like kabaddi. The advertisers are now willing to spend big money on major events; mobile phone brands are at the top. The year 2016 saw advertisers spending Rs 6400-cr on sports sponsorship, according to the fourth edition of Sporting Nation in the making,  a report jointly published by  ESP Properties, GroupM and SportzPower; the study was released on 16th March 2017.

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Considered as India’s biggest tax reform since Independence, the path of GST is clear now. The Union Cabinet, on March 20, approved 4 legislations required to implement the goods and services tax (GST), and the Lok Sabha, on March 29, passed these four bills, putting the government on course for the launch of the same on July 1 this year. 

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Video has always been an important medium in the entertainment space, and with the advent of the Internet, its importance has grown manifold. This is the reason why you’ll find YouTube video series thriving while age-old television soaps suffering a dip in their TRPs. Accessibility and retainability make digital video content a hugely popular and widespread medium today, and sport - which is the most consumed commodity in today’s entertainment world - is riding the wave to the fullest.

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The schedule for calling general election to the Legislative Assemblies of Goa, Manipur, Punjab, Uttar Pradesh and Uttarakhand was announced on 04th Jan, 2017. Poll is scheduled to be held in seven phases as given in the table below. 

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Vicky Wong, Senior Communications Systems Engineer Asia Satellite Telecommunications Co. Ltd. (AsiaSat)

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Thursday, 10 November 2016 06:08

Cloud Based Content Protection

Tapping cloud-based content protection enables Indian pay-TV operators to focus on their core business; content delivery

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The OTT sector in APAC is on the brink of a huge projected surge over the next four years. Revenues are forecast to skyrocket up to $10.9 billion in 2020, up 1920% since 2010’s $0.54 billion, according to a new Digital TV Research report. Concurrently, the battle against video piracy has intensified. From theatre attendees with smartphones in hand to multi-market organised crime, pirates may assume a wide range of identities but they all recurrently exploit consumer demand for video content by developing increasingly sophisticated infringement methods to spread their distribution footprint. The proliferation of broadband Internet availability has intensified it further by opening doors for a blitzkrieg of content theft, copyright infringement and illegal re-streaming. This has a staggering impact on the Indian film industry, costing over $3.34 billion and 60,000 jobs annually. 

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Omnimedia Cloud (OMC) Platform is Sumavision's new generation convergent platform, which can realize video source and watch mode diversification, personalized recommendation and content sharing, extreme user experience, etc. With this powerful platform, content from different kinds of network (DVB, OTT, IPTV) can be combined and distributed to various terminals such as TV, PC, Tablet, Smart Phone, and video services include Live, VOD, Timeshift, Playback, etc.There are two main components in the OMC platform, which are BO and CDN. 

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Saturday, 10 September 2016 05:18

Rio Olympics- The Launch-Pad of Technologies

OBS will use the Rio Games as an accelerated laboratory for exploring some of these new technologies that will shape the future of sports broadcasting, such as Ultra-HD and Virtual Reality”- OBS CEO Yiannis Exarchos

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Friday, 10 June 2016 04:55

Virtual Networks-a New Opportunity

Digitisation is almost complete in the country and now is the time to look ahead and go for IP based Next Generation Networks (NGN) that will enable MSOs to deliver not only hundreds of TV channels but also many broadband services to boost their revenue. The Gove rnment now allows the MSOs to become Virtual Network Operator (VNO) to carry all telecom services without being a telecom or ISP operator.

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Friday, 09 October 2015 09:15

Multiplatform Distribution of Content

Content distribution methods have evolved as the consumer demands changed and new technologies emerged.

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Friday, 09 October 2015 08:59

Cloud Technology for TV Broadcasters

Broadcasting as an industry is at the cusp of change. The internet has transformed into a viable and highly desirable content distribution infrastructure. This, in turn is leading to tectonic shifts across the industry, enabling end-user distribution opportunities for broadcasters.

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