Accounting 11.5% of all advertising, sports sponsorship again posts a bright picture. While advertising grew 11.89% in 2016, sports registered a whopping 19.33% growth. In a cricket-crazy nation, this can be accepted as a natural phenomenon, but the good thing is - other sports are also registering a positive growth in advertising, thanks to the good performances by Indian women players at the Olympics, and government’s special emphasis on indigenous games like kabaddi. The advertisers are now willing to spend big money on major events; mobile phone brands are at the top. The year 2016 saw advertisers spending Rs 6400-cr on sports sponsorship, according to the fourth edition of Sporting Nation in the making, a report jointly published by ESP Properties, GroupM and SportzPower; the study was released on 16th March 2017.
Considered as India’s biggest tax reform since Independence, the path of GST is clear now. The Union Cabinet, on March 20, approved 4 legislations required to implement the goods and services tax (GST), and the Lok Sabha, on March 29, passed these four bills, putting the government on course for the launch of the same on July 1 this year.
Video has always been an important medium in the entertainment space, and with the advent of the Internet, its importance has grown manifold. This is the reason why you’ll find YouTube video series thriving while age-old television soaps suffering a dip in their TRPs. Accessibility and retainability make digital video content a hugely popular and widespread medium today, and sport - which is the most consumed commodity in today’s entertainment world - is riding the wave to the fullest.
The schedule for calling general election to the Legislative Assemblies of Goa, Manipur, Punjab, Uttar Pradesh and Uttarakhand was announced on 04th Jan, 2017. Poll is scheduled to be held in seven phases as given in the table below.
Vicky Wong, Senior Communications Systems Engineer Asia Satellite Telecommunications Co. Ltd. (AsiaSat)
The OTT sector in APAC is on the brink of a huge projected surge over the next four years. Revenues are forecast to skyrocket up to $10.9 billion in 2020, up 1920% since 2010’s $0.54 billion, according to a new Digital TV Research report. Concurrently, the battle against video piracy has intensified. From theatre attendees with smartphones in hand to multi-market organised crime, pirates may assume a wide range of identities but they all recurrently exploit consumer demand for video content by developing increasingly sophisticated infringement methods to spread their distribution footprint. The proliferation of broadband Internet availability has intensified it further by opening doors for a blitzkrieg of content theft, copyright infringement and illegal re-streaming. This has a staggering impact on the Indian film industry, costing over $3.34 billion and 60,000 jobs annually.
Omnimedia Cloud (OMC) Platform is Sumavision's new generation convergent platform, which can realize video source and watch mode diversification, personalized recommendation and content sharing, extreme user experience, etc. With this powerful platform, content from different kinds of network (DVB, OTT, IPTV) can be combined and distributed to various terminals such as TV, PC, Tablet, Smart Phone, and video services include Live, VOD, Timeshift, Playback, etc.There are two main components in the OMC platform, which are BO and CDN.
OBS will use the Rio Games as an accelerated laboratory for exploring some of these new technologies that will shape the future of sports broadcasting, such as Ultra-HD and Virtual Reality”- OBS CEO Yiannis Exarchos
Digitisation is almost complete in the country and now is the time to look ahead and go for IP based Next Generation Networks (NGN) that will enable MSOs to deliver not only hundreds of TV channels but also many broadband services to boost their revenue. The Gove rnment now allows the MSOs to become Virtual Network Operator (VNO) to carry all telecom services without being a telecom or ISP operator.
Broadcasting as an industry is at the cusp of change. The internet has transformed into a viable and highly desirable content distribution infrastructure. This, in turn is leading to tectonic shifts across the industry, enabling end-user distribution opportunities for broadcasters.
Stirred by advances in broadband and data streaming technology, consumer appetite for in-home entertainment and theIndian government’s ambitious plans to connect more than 250,000 remote panchayats (villages)to the Internet, a wide array of operators have jumped into the booming market for delivering video content to the home.
Internet delivered video services present content providers and operators with promising new revenue opportunities, but implementation and maintenance of these services adds increased complexity and significant costs in the short-term. Security for these services also has to the growing range of consumer electronics and mobile devices that are the dominant ways of accessing media content.
Not only control machines through mind, last month Scientists achieved the first remote human-to-human brain interface, when Rajesh Rao sent a brain signal over the Internet that moved the hand of colleague Andrea Stocco—even though Stocco was sitting all the way across the University of Washington's campus.
Consumer is most confused regarding his billing of data usage by telecom and mobile operators. TRAI, the sector regulator has issued new regulations to keep a check on this.
Having gained a great deal of media attention over the last year, the Internet of Things (IoT) has been heralded as the next stage in the development of a fully connect world. Through it all sorts of useful information will be passed to and from different types of machinery and equipment. The following article will look at the key role that image sensing is destined to play in the progression of IoT, as it moves from the concept phase into something of actual substance.
In telecommunications, femtocell is a small, low-power cellular base station, typically designed for use in a home or small business. Femto cell is very light and compact. It connects through DSL or coaxial cable. It is set up in residential areas. Due to its light and compact size it has a powerful control over the mobile networks.
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