Five months have passed since Digitisation Phase IV was declared completed on 31 March 2017 and the MIB is yet to get the information on the total number of STBs seeded in the country. All registered MSOs have been sent show-cause notice for not supplying area-wise STB seeding data and other required details of their headend, middleware, mandatory channels carried etc. vide MIB’s letter dated 28 June 2017, else they may lose their registration.
A total of 37 MSO licenses have been issued by the Ministry of Information & Broadcasting (MIB) between 9 May and 11 June. The ministry had cancelled 13 MSO registrations which had incomplete applications and missing documents. Karnataka got half a dozen licenses, followed by Andhra Pradesh and Telangana (5 each). Tamil Nadu got two licences, while four MSOs from Odisha and three from Gujarat were also issued licences. The rest of the registrations were issued to MSOs from states like Bihar, Uttar Pradesh, Maharashtra, Rajasthan, Himachal Pradesh, West Bengal and Delhi.
OTT has literally made consumer -the king! All over the world, people’s content viewing locations are constantly changing, thanks to the massive reach of internet, cheaper smart-phones and competitive data charges. People want content as per their own convenience and choice. In India, Reliance Jio’s free net services have brought tectonic shift in the way people consume content, as users could watch their favourite movies and TV serials or enjoy live cricket matches while they are mobile, at negligible rates. Earlier, it was not achievable given the high internet charges by the established telecom operators. Governments’ special focus and initiative to strengthen its Digital India program and introduction of 4G have given a big boost to the new media and OTT segment, forcing advertisers to shift their focus on this new trend to attract the new-age consumers.
Do you want to retain your audiences?
The 19th century’s Industrial Revolution had changed everything in people’s life globally. The 20th century also witnessed several inventions which impacted human life worldwide. But the speed at which technologies are changing in modern times is mind-blowing. Every12month, something new comes, replacing the existing product and practice. This phenomenon has attractive as well ugly aspects, attractive because people get newer things which liberate them, ugly because it kills businesses of those who fail to change quickly. How can we throw the old stuff every now and then to buy the new ones? Upgradation ability is deliberately not ingrained in most of the technologies because it would not benefit the technology inventors and the corporate houses which invest huge money in producing these technologies.
Digitisation Phase-III has just ended on 31st January with government’s claim of almost 100 per cent STB seeding. Now only the 4th and final Phase comprising of rest of India, mostly rural, is left. It is expected to have 66 million connections including about 15 million terrestrial connections and 51 million analog cable TV connections to be digitised. Apart from this, about 20 million analogue connections are pending to be digitized from the earlier three phases due to court cases or any other reason. It may be recollected that many far flung areas of Phase- III where it was difficult to connect them with MSO networks in the given time, were also included in the fourth phase.
Today, most of the public funded terrestrial broadcasts in the developed world have become digital. The benefits of digital terrestrial broadcasting over analogue are numerous such as better quality picture and sound, high quality of TV reception, efficient use of frequency spectrum (one DTT transmitter can broadcast multiple TV channels while in analogue, one transmitter broadcasts only one channel), availability of TV channels on mobile phones and other hand-held devices while roaming with no internet connection, and a combination of rich bouquet of SDTV, HDTV, UHTV, mobile TV channels, radio service and other value added services (VAS).
Demonitisation that started on 8th November last year to end corruption, curb fake currency and check terror funding has been redesigned to achieve a cashless society, starting from less-cash, as often said by FM Mr. Arun Jaitley. This has led to sudden and rapid popularity of the digital tools for instant money payment and receipt. Not only private sector but also the government has introduced apps like BHIM to make the idea of a cashless society a reality. Now, people can make digital transactions from a simple mobile based system to the more complicated solutions of net banking, e-wallets, Aadhar based technologies, among others. We are giving a summary of these existing methods for readers to adopt:
The Ministry on 27 January permitted all registered MSOs to spread their digital networks pan India irrespective of the area for which they have been licensed. This is nothing but a last bit effort by MIB to achieve success in digitization in Phase-III by 31st January and Phase-IV by 31st March respectively. However, it may be impossible to get the results. Phase III has already been closed by the MIB on 31 January directing all broadcasters and MSOs to switch off analogue signals. A press release was issued on 25 January to this effect.
The Supreme Court on 17th January asked the Telecom Regulatory Authority of India (TRAI) to notify its draft tariff order and interconnection regulations only if it has a strong reason to do so. Even if TRAI decides to notify the draft tariff order and regulation due to strong reasons, it has to place the draft before the Supreme Court to satisfy the issue of jurisdiction, the bench of Justices Pinaki Chandra Ghose and Rohinton Fali Nariman said in an order.
As the country moves rapidly towards a digital economy, the regulator TRAI has endeavoured to make the digital infrastructure affordable to the poorest of the poor, so that 'Digital India' dream may be achieved soon. Consequently the Authority has given its recommendations “On Encouraging Data usage in Rural Areas through Provisioning of Free Data.”
In spite of the fact that the Ministry of Information and Broadcasting had managed to get all DAS Phase-III extension cases dismissed after getting them to Delhi High Court, it could not ensure completion of the process in time, by 31 December.
This is the last month to complete digitisation in the whole country but the question is, who will do it? There are a total of 1033 Registered MSOs with 30 getting provisional registration in October, as reported by the Ministry last month. Analogue signals are expected to be switched off on 01 January 2017.
Finally the Phase III of Digitisation is over. On 7th December, the Delhi High Court today dismissed multiple petitions dealing with the extension for the deadline of Phase III beyond December 2015. The Court has made it easy for the I & B Ministry to officially declare the PHASE three as completed. As a result all analogue signals in Phase III areas will be ordered to be switched off and all subscribers will have to buy digital STBs costing from Rs 1500 to Rs 2500 to receive digital encrypted channels.
A month from now, MIB will declare all cable TV networks digital as the deadline of the last phase of digitization will end on 31 December. It is a different matter that it gets very discouraging ground reports given during the Task Force Meetings held in the Ministry every month to monitor the progress of Digitisation.
Although, Delhi High Court has started hearing the DAS Deadline related cases transferred from other state high courts on the directions of the Supreme Court, most of the cases may get dismissed giving no relief to the MSOs of Phase III.
The TRAI consultation paper on Infrastructure sharing in Broadcasting TV Distribution sector has been issued at a time when it is needed the most. This paper brings an opportunity for the industry to think together and cooperate at all levels to the welfare of all the stake holders and provide the best service, choice at an economical manner to the consumer. With digitisation, great amount of expenses are being incurred by every stake holder in the distribution networks. Sharing of infrastructure can really help to ease the situation reducing the Capex to a great extent.
Just after three months on 31st December 2016 our Government will declare the great job of Mandatory Digitisation completed successfully. The Ministry of Information and Broadcasting will issue directions to the broadcasters to switch off all their analogue decoders, cutting off the signal supply to television sets in millions of poor households of Phase III & IV who cannot afford a DTH connection and where cable operator does not have access to digital signal because either MSOs do not have any existing infrastructure there or hesitate to enter as economically not viable.
No right click