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HomeArticlesNew Media

New Media (8)

Broadcasting system where the content is provided to the user without the use of Channel operators and Pay TV services is called Over-the-top content or OTT. In this, internet is used to show content on smartphones, and internet compatible screens. OTT refers to content from a third party which is delivered to the user using ISP. The paid broadcasters don’t use the OTT. 

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Saturday, 08 October 2016 11:48

The RJio jin is out

On 1st of September 2016, during the AGM of Reliance Industries, Mukesh Ambani announced the commercial launch of his dream child Reliance Jio, India’s largest 4G high speed broadband network based on the latest IP technology with the picture of the PM, Mr Modi on a huge back screen, epitomizing the Digital Revolution in the country. The service commenced on 5 September and  Mukesh  promised, it will offer free voice calls to all subscribers till 31 December 2017. The network also promises compelling apps, free digital content, superior digital services and over and above, lowest possible tariffs. The announcement was made in the Reliance Industry AGM.

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Allows customers to view their favourite content on their smartphones without any data usage

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Friday, 09 October 2015 09:29

The uncontrolled Social Media

One of the main reasons for Modi Government to come up in power was an effective use of social media, however the same has become the biggest hurdle for the government to manage and control the anti government use of social media by many people who are accusing the PM, Narendra Modi for too much twittering and too less action.

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Friday, 09 October 2015 09:11

We assure better revenues to LMOs

Lukup Media operates India’s first on demand and multi-screen TV service based on IP. Set up in 2010, the company currently operates an OTT platform powered by the Lukup Player, a multi-screen home gateway that brings internet delivered content to Televisions and other consumer devices.  

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Friday, 09 October 2015 09:07

New Media Changing Everyday Life

With great pride, Cable Quest presents the ‘Broadcast and New Media’ special supplement, full of very relevant information for the industry. The way smart-phone and tablet numbers are increasing in India and youths are moving on to social media, New Media is gaining importance in our everyday life, like never before.

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Monday, 08 June 2015 06:34

TV Merchandising, a niche for growth

Recently, the Balaji Telefilms owner Ekta Kapoor has created her own line of fashion under the brand ‘EK’. The brand is associated with Indian wears comprising of saris, salwar suits and lehengas. The brand also promotes ‘EK’ branded ethnic jewellery, Indo-western trends and accessories. On the other hand, television giants like Viacom18, Fox Consumer Products and Disney India are also on the verge of expanding their merchandise business to reach their target audiences. These and other such companies related to the merchandising business believes that marketing and promoting the products of their customised brand through retailing and e-commerce could be the key factor to boost their expansion procedure. 

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Wednesday, 04 March 2015 11:55

Move Beyond Cable TV in 2015

2014 was the year when “Digital” finally got its moment centre-stage. The government made several announcements committing to convert the country into a “Swach-Digital Bharat.” This is a turning point and I can’t wait to see how the momentum picks up in 2015. Being an observer on the sidelines, here are some thoughts and suggestions to the cable industry and policy makers on a few things that could expedite our Digital journey. 

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