What is the Fifth Play for Service Providers?
As exciting new OTT and VOD services offered by traditional DTH providers gain popularity, video providers are able to quickly scale up and introduce new features thanks to the inherent agility of software. The software abstraction of video processing functions from underlying hardware infrastructure allows encoders, transcoders, origin servers and multiplexers to be logically configured as virtual modules without the need for manual cabling. Entire systems can be managed and controlled for network optimization and reliability through a unified operator interface. New multiscreen, live-to-VOD and targeted advertising services can be deployed alongside traditional and new linear workflows to further drive resource management efficiencies.
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