Siti Networks chief business transformation officer Rajesh Sethi said: “We are targeting a seeding of 2.5 million plus this year. We seeded 3.1 million STBs in FY18.”
He added: “In Q4, we went behind content whereas in the first 3 quarters we were behind ARPUs. Now, again from this quarter, we have gone behind the ARPU, right. We are pretty confident because as we close 31st March, our ARPU has grown by roughly 9-10%. This year, we are targeting that it should move up by at least 20%.”
The MSO will invest Rs 350 crore for FY19. The company’s Capex in FY18 was Rs 400 crore while in the fourth quarter the Capex was Rs 56 crore.
The MSO has partnered with Star India and Sony Pictures Networks India. Overall, its content cost per subscriber has declined by 31%.
Sethi added: “We closed big content deals in quarter 4 which is Star, Sony and one more and as we close these deals, we are clear for the year. Now as we go forward, our aim is that while we have been able to create a base effect of lower content cost for us, we should be able to maintain that base and ensure that our content cost should remain in the same zone. We have been tracking our cost per subscriber and it has gone down to 31%, we want to take it further down.”