He said that the key to India’s next jump in the rankings, and to the realisation of the Prime Minister’s vision of taking India up to a Top-50 ranking, lies in improving business conditions in other sectors of the economy specifically satellite communications and broadcasting.
Welch added that the broadcasting sector is heavily dependent on satellite links, and that the single most crucial measure the government could take would be to create conducive conditions for both the satellite operators and the broadcasters to be able to enter into long-term service agreements.
According to CASBAA, the current short-term contracting is not an ideal situation for anyone right from consumer to the service provider.
Welch said: “If a satellite operator does take the risk to launch a new satellite, despite having only short-term customer assurances, the cost of the uncertainty is passed on to the customers. Indian DTH broadcasters pay more than they should, for long-term businesses.”