Dish TV India CMD JawaharGoel said, “Price hikes initiated during the quarter were a result of some pricing power gathered over the months. It is a positive sign and should stand us in good stead in the year ahead. The first quarter often sets the pace for the full year. Our performance in the first quarter gives us the confidence to deliver in line with our expectations going forward.”
There was a net addition of 301,000 subscribers, and 44% of all subscriber additions were High Definition (HD).In total, Dish TV said that HD subscribers form a promising 17% of the total net base.
The DTH operator also noted that Phase 4 of digitisation continued to dominate subscriber activations. It added that the subscription revenue growth was driven by incrementally higher HD viewership, lower discounts at package levels and a price hike across a majority of recharge packages.