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HomeNewsDTH News‘TRAI Tariff Order will help us increase ARPU’: Airtel Digital TV
Monday, 11 February 2019 06:50

‘TRAI Tariff Order will help us increase ARPU’: Airtel Digital TV

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While many DTH operators may feel a pinch by TRAI’s new tariff order, the leading direct to home (DTH) operator Airtel Digital TV has said that the Tariff Order will be good for it as the new regime can help it to increase the average revenue per user (ARPU) of the middle segment.

Bharti Airtel India MD and CEO Gopal Vittal said: “On the DTH, I think the business is continuing to grow. The new tariff order is now in place that came into effect from today. We are implementing the order as we speak. We think that in the longer term, this order could be beneficial in the sense that you could see some ARPU upside at the middle end as people sort of pick the channels that they think that they will pick. But let us wait and see how that actually plays out.”

He added: “If you are on a price plan of Rs. 199 and above, that content includes the alliance we have with Zee, with some of the Hooq content that we have as well as a bunch of others. Of course, we also have deals with Amazon and Netflix for higher-end plans. So with Amazon, with Rs. 399 and above, Amazon is packaged for a year. And Netflix at Rs. 499 and above, Netflix is given free for 3 months.”

Airtel is an open telco and is working with multiple content partners to provide a wide range of offerings to its customers.

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