CEO Bob Bakish commented: “These changes mark the next step in the ongoing evolution of our company as we continue to ensure we’re making the most of our great assets and resources, and operating as nimbly and efficiently as we can. Comedy Central, Paramount Network and TV Land share an original content strategy anchored in scripted programming, and CMT – with its deep roots in music and unscripted programming – is a natural partner for MTV and VH1. Kent and Chris have been driving forces behind Viacom’s flagship strategy, re-energizing and growing two of our most iconic brands, and I can’t wait to see what they do next.”
The media group feels it will enhance the ability of Viacom’s network teams to coordinate scheduling and programming, share production and other resources, and leverage important talent relationships.
There are no changes to BET Networks or Nickelodeon.The Comedy Central, Paramount Network and TV Land group will be led by Kent Alterman, President, and Chris McCarthy will expand his current role of President of MTV, VH1 and Logo to now include CMT.