SPN MD and CEO N.P. Singh commented, “The Marathi content viewers have a growing appetite for local content which resonates with their cultural fabric. By catering to this audience, SPN will expand its regional footprint. Ajay will play a vital role in delivering a channel experience that is relatable yet compelling. With extensive experience and in-depth understanding of the industry, I am confident that under Ajay’s leadership, SPN will make an impressive debut in the Marathi entertainment space.”
Ajay has been associated with SPN since 2014. Earlier, he was the Chief Creative Director at Sony Entertainment Television (SET), and before this he was content head for Hindi GECs at ZEE.