She has over 19 years of experience in marketing and brand building across industries including digital, broadcast, telecom and music. Divya has been instrumental in launching various brands, revival of brands, consumer journeys, creating revenue opportunities, product designing and designing sales currencies through consumer insights across her earlier stints.
At ZEE5, she incubated the brand ‘ZEE5 ‘and ‘ZEE5 Originals’ as well as launched the platform and multiple Original shows.
Balaji Telefilms Group COO and ALTBalaji CEO Nachiket Pantvaidya said, “Divya will be pivotal in driving ALTBalaji’s vision of shaping and defining its leadership in the fast-growing and dynamic OTT sector. With her experience in media, entertainment and the digital space, we look forward to further capitalizing our digital expansion and I wish her all the best. All the other various marketing units operating under ALTBalaji umbrella will now roll into Divya.”