The new platform will produce a robust bouquet of premium, original content and create new IPs for all digital platforms globally.
She has over 20 years of experience in the media and entertainment industry, and has also worked with MTV and Turner International. Till now, she was with BBC Studios as a Senior Creative Director and Head of branded content for 6 years where she developed and a vast repertoire of award-winning content.
Zee Studios CEO Shariq Patel commented, “Zee Studio Originals furthers our vision of becoming a holistic content studio with its offering across platforms and screens to meet the insatiable hunger of today’s consumers for premium content. We are working with leading directors and writers to develop and show run our digital slate and will announce the same very soon. I welcome Ashima on board and I’m sure with her varied experience, she and her team will make great content and set newer benchmarks.”