Karan Bajaj, senior vice-president and general manager-South Asia of Discovery Communications India, said, “Yes it did not resonate with the audience. The pilot response was good, but I think we did not get the perfect combination between marketing, distribution and content.”
He added, “We created a differentiated content and not competing with the big channels. We would have been happy if we would have got 40 GRPs but that did not happen.”
Discovery’s kids channel, Discovery Kids, is a success. It has become the second most watched channel after struggling at the ninth or tenth spot for many months.