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HomeNewsNational NewsZMCL to expand footprint of its global English news channel WION
Monday, 09 July 2018 13:03

ZMCL to expand footprint of its global English news channel WION

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The media conglomerate Zee Media Corporation Ltd (ZMCL) is aiming big with its global English news channel WION. It plans to expand the footprint to many countries in FY19.

ZMCL COO Rajiv Singh said, “Every organisation needs a tipping point, which propels it onto a high growth path. For ZMCL, 2017-18 was such a year that witnessed the unlocking of the true potential of our flagship channel Zee News, of our regional channel bouquet and of our digital portfolio.”

WION claims to reachmore than 5.9 million viewers across India, has extended its footprint to South Asia (Sri Lanka, Bangladesh), Middle-East (Qatar, UAE), Africa and Australia.

ZMCL will also lead to diversification of offerings and revenue model and bring in benefits from the expected retail boom by targeting consumers beyond Tier I cities through DTH, Cable and its website Ezmall.com.

It is also awaiting regulatory approvals regarding the acquisition of 92.7 Big FM, the radio business of Reliance Broadcast Network Ltd (RBNL).

ZMCL, in FY18, brought together the newsrooms of all 14 television news channels and digital properties to create India’s largest Integrated Multimedia

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