The report said that India’s 14% annual growth in video content investment was a standout in 2017, driven by pay-TV. Content investment in India’s online video market is also growing rapidly, driven by competition among well-capitalised global and local platforms. This trend should continue over the next three years.
MPA VP Stephen Laslocky said: “In general, content investment dynamics are favorable with content investment growing. Pay-TV content costs in the surveyed markets grew 5%, led by India and Korea and driven by local entertainment and sports. The free-to-air content investment was up 6% in 2017. Scale and growth in free-to-air content investment is largely attributable to Korea, the Philippines, Thailand, and Indonesia, driven by local entertainment.”
The report stated that the TV, movie and online video content expenditure rose by 8% in 2017 to reach $10.2 billion across India, Korea and Southeast Asia’s five biggest growth markets Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
After India, Korea saw the second biggest increase in video content budget at 7% to touch $3 billion. The biggest contributors to aggregate incremental growth in video content spend across the seven markets in 2017 were pay-TV (38%) and online video (30%).
As per report, cricket matches accounted for 24 of India’s 25 top-rated pay-TV programs in 2017.