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HomeNewsNational NewsMIB has electronic media monitoring centre to enforce advertising codes: Rathore tells Lok Sabha
Thursday, 19 July 2018 11:54

MIB has electronic media monitoring centre to enforce advertising codes: Rathore tells Lok Sabha

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On 19 July, the Union Minister for Information and Broadcasting RajyavardhanRathore told the Lok Sabha that his Ministry has set up an Electronic Media Monitoring Centre to monitor the content of private TV channels with reference to the violation of the programme and advertising codes.

On fake news, the minister said as per the existing regulatory framework, content telecast on private satellite channels is regulated according to the Cable Television Networks Act, 1995, and the Cable Television Network Rules, 1994.

He said: "The Act does not provide for pre-censorship of any programmes and advertisements telecast on such TV channels. However, it prescribes that all programmes and advertisements telecast on such TV channels should be in conformity with the prescribed Programme Code and Advertising Code enshrined in the aforesaid Act and the rules framed there under."

He added codes contain a wide range of parameters to regulate programmes and advertisements including the content considered to be fake news on TV channels.

The Minister said: "Rule 6 1(d) (of the specific programme code) provides that no programme should be carried in the cable service which contains anything obscene, defamatory, deliberate, false and suggestive innuendos and half-truths."

Answering a question on the whether the government proposes to strengthen the digital transmitters for broadcast in border areas, Rathore said PrasarBharati has informed that with regards to Doodarshan, 11 Digital High Power Transmitters have been approved for border areas.

Chip in STB:He also clarified that there was no proposal “at present” to install a chip in the television set-top boxes to ascertain the viewership data.

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