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HomeNewsNational NewsMIB scrutinizing tall claims of print media circulation
Monday, 23 July 2018 08:32

MIB scrutinizing tall claims of print media circulation

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On 23 July, replying to a query during Question Hour in the Rajya Sabha, Information and Broadcasting Minister (MIB) Rajyavardhan Singh Rathore said the Registrar of Newspapers for India has been asked to gather details of circulation of various newspapers.

The government gives advertisements to newspapers only after verifying their claims regarding their circulation.

Rathore said MIB has framed certain categories and rules regarding the advertisements to newspapers and an impact assessment was being conducted on the advertisements given to them.

He said: “15 per cent of the advertisements by us go to small (newspapers), 35 per cent got to medium and 50 per cent to big. We have also categorised them as per language — 30 per cent in English and 35 per cent each in Hindi and vernacular languages. We try to maintain this ratio.”

The Directorate of Advertising and Visual Publicity policy clearly states that the purpose of information and broadcasting is that policies of the government and ministries should be properly extended, especially to areas where there is a sizeable target audience.

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