This will also add value to its recently announced wired broadband service. RIL expects the move will help attract more users to its 215-million wireless user base.
The recent success of ‘Sacred Games’ on Neflix has ignited Ambani’s mind, and he will not be behind in tapping this market.
According to an industry insider, “Content market is still not properly tapped. Reliance has hired a bunch of scriptwriters and content creators and is in the process of setting up a huge production house.”
Jio also has also a tie-up with media arts institute Whistling Woods International to set up a lab dedicated to virtual reality and augmented reality, with an aim to create a generation of cinematic VR filmmaking.
In March, RIL announced integration with music app Saavn for its digital music service JioMusic. In February, RIL announced that it would buy a 5% stake in film maker Eros International Plc.