The PMO believes that the program is crucial for winning the hearts of listeners. But since, it faced with criticism from multiple groups and the opposition over the one-way communication format of the show, the Prime Minister’s Office (PMO) is contemplating making it more interactive.
At present, the radio program on All India radio (AIR) doesn’t feature any live interaction from the audience. The PM reads out letters sent to him, while at times, pre-recorded voice messages from the audience are played out, to which he reacts.
The program is Modi’s biggest mass outreach platforms. It was launched in October 2014.