According to the government, the decision will be of great benefit especially to the medium and small newspapers, including a large number of such papers in regional and vernacular languages.
However, the Congress called it as "yet another tactic" of the ruling Bhartiya Janata Party (BJP) to try and change the narrative in its favour.
These rates will be valid for a period of three years. The government said the decision has been taken on the basis of recommendations of the 8th Rate Structure Committee constituted by the I&B Ministry that took into account several factors including increase in price of news print, processing charges and other factors which go into computation of advertisement rates.
Congress spokesperson Priyanka Chaturvedi said: "Since 2014, we have seen how the BJP has tried to manipulate the media, has tried to silence the media and believed that they can buy the media because they are in power and because they have the power of money with them."