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HomeNewsNational NewsWhatsapp spends Rs 120 Crore on ads to check fake news
Thursday, 10 January 2019 07:00

Whatsapp spends Rs 120 Crore on ads to check fake news

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Whatsapp is spending Rs 120 Crore on print, television and radio advertising in the past five months to battel fake news. Most of the budget is being spent on print advertising, and will increase as the second phase of the ad campaign is scheduled to be launched before the end of the March quarter.

As the Lok Sabha elections are on the horizon, Whatsapp will scale up the budget.

As reported earlier, many messages shared on the platform have allegedly incited the lynching of people in various parts of the country, prompting the Facebook-owned unit to launch the advertising campaign in India, its first anywhere in the world.

As per a WhatsApp spokesperson, “There is significant investment to run this campaign across the country... We hope to reach our expansive user base, which is also why we launched the ads in 10 regional languages. The ads we have already run were designed to reach 100 million people in cities and remote areas of India”.

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