hafta Brazzers studyolarinda calisip emek sarfeden koca memeli Phoenix Marie izin porno indir gununde de kocasina vermeye karar veriyor Kocasinin da Brazzers icin calistigini unutmus porno video sayilir Kendi yatak odasinda oyle profesyonel bir seks yapiyor ki cekici hatun yine redtube harikalar yaratmis seksi guzel hatun sert erkeklerden ve koca penislerden cok hoslaniyor porno video guzel zenci hatun bu seferde genc bir erkek ile geldigi evde muhabbetin dibine porno vuruyor Zenci kari seksiligi ile adami kendinden ediyor resmen adam kari karsisinda daha fazla dayanamiyor
Log in

Login to your account

Username
Password *
Remember Me
HomeNewsNational NewsTRAI Tariff Order Effect: ISA asks advertisers not to use BARC data for decision making
Thursday, 07 February 2019 05:35

TRAI Tariff Order Effect: ISA asks advertisers not to use BARC data for decision making

email this page

As upheavals are being caused in TV broadcasting industry by the new tariff regime from sector regulator TRAI, the advertiser members were asked by the Indian Society of Advertisers (ISA) not to use BARC India data for ad decision making.

As per ISA advisory (dated 4 Feb), the consumption landscape is likely to shift due to the implementation of the new regulatory framework, which allows consumers to pick and choose channels of their choice without any interference from the distribution platforms.

ISA chairman Sunil Kataria said the tariff order will bring about a change in the manner in which consumers can subscribe to TV channels impacting on TV viewership data.

He said: “As TV is one of the largest medium to reach our consumers, we, from the ISA Executive Council and the ISA Core Media Committee, have been in active engagement with BARC Board, Technical Committee and NTO task force over the past few months to arrive at a way forward during this transition period.”

He further said: “Considering the fact that the TRAI new tariff order (NTO) is across India, its impact will be significantly different in each region given the varied distribution and broadcast landscape of each region.”

Kataria also pointed out that the tariff order, if implemented in true spirit, is likely to have a shift in channel availability and hence possibly consumption landscape also. We will need to give it some time to assess the impact.

He noted: “While the panel will continue to be representative during the transition period, however, the viewership data will not be usable given the challenges outlined. It will take a minimum of 6 weeks to assess the stability of the viewership numbers post the implementation of the NTO.,

Kataria said: “The ISA Executive Council, therefore, advises that the viewership data during the transition period should not be used for media planning, evaluation and buying perspectives. It should be noted that the variance in pre and post evaluations will be higher than the usual and will be highly unpredictable. Hence pre and post evaluation should be avoided for this period. ISA will work closely with BARC to confirm when the data becomes stable and usable for planning and buying.”

email this page

Share this post

Submit to DeliciousSubmit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TechnoratiSubmit to TwitterSubmit to LinkedIn
Cable Quest Annual Issue 2018
One 2 BHK Flat Available
Wanted - English Journalist, Excel Operator, Web Marketing
Subscribe to Cable Quest

Calendar

February 2019
S M T W T F S
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 1 2

Latest News

Magazine Archives Year 2014-2015

  • Cable Quest Magazine Archive - June 2015

    Jun 2015

  • Cable Quest Magazine Archive - May 2015

    May 2015

  • Cable Quest Magazine Archive - April 2015

    Apr 2015

  • Cable Quest Magazine Archive - March 2015

    Mar 2015

  • Cable Quest Magazine Archive - February 2015

    Feb 2015

  • Cable Quest Magazine Archive - January 2015

    Jan 2015

  • Cable Quest Magazine Archive - December 2014

    Dec 2014

  • Cable Quest Magazine Archive - November 2014

    Nov 2014

  • Cable Quest Magazine Archive - October 2014

    Oct 2014

  • Cable Quest Magazine Archive - September 2014

    Sep 2014

  • Cable Quest Magazine Archive - August 2014

    Aug 2014

  • Cable Quest Magazine Archive - July 2014

    Jul 2014

  • Cable Quest Magazine Archive - June 2014

    Jun 2014

  • Cable Quest Magazine Archive - May 2014

    May 2014

  • Cable Quest Magazine Archive - April 2014

    Apr 2014

  • Cable Quest Magazine Archive - March 2014

    Mar 2014

  • Cable Quest Magazine Archive - February 2014

    Feb 2014

  • Cable Quest Magazine Archive - January 2014

    Jan 2014

Do you have a Complaint

World of Spiritual & Divine Thoughts | Shri Guru Nanak Dev Ji

hızlı öfkeli 8 izle canlı maç izle hd film izle film izlecanlı maç izle
X

Right Click

No right click