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HomeNewsNational NewsNews channels get warning from MIB against airing advertorial as news
Friday, 21 April 2017 08:32

News channels get warning from MIB against airing advertorial as news

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The Ministry of Information and Broadcasting (MIB) has warned news channels against airing promotional programmesas regular news items. 

The MIB said in a recent advisory to the channels, “It has come to the notice of the Ministry that some TV channels are indulging in telecasting the advertisements/promotional programmes including those of Institutions/Organizations offering educational/financial solutions or solutions for medical problems, etc. which are masqueraded as news items thereby misleading audience.”

The Ministry further said that some news channels tend to air such programmes as “exclusive” or “live interview” with the management representatives of the organisations. “The format of which is made to look like as if it is a regular news programme/panel interview/discussion while there is no indication anywhere on the screen that it is a promotional programme.” 

The telecast of such programmes is “misleading”, the Ministry remarked, adding that the viewers watch such programmes believing them to be news items. The airing of programmes in such a manner would be considered as the violation of the programme and advertising code, Deccan Herald reported. “All the channels are advised to follow the provisions contained in Rule 7(10) of the Advertising Code scrupulously and exercise caution in this regard.” 

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