Talking to consumers in their own languages makes a good business sense; this has been understood well by OTT players. As more and more people in rural areas own smartphones and are using cheap net, OTT players are leveraging this to its hilt.
The OTT arm of the telecom major Vodafone, Vodafone Play has added 12 Discovery India channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and the sports channel DSPORT.
Amazon Fire TV has got a new feature Alexa that makes it easier to control movies and TV shows by voice. Users will be able to pair any Fire TV with any Echo device and easily control your Fire TV—just ask, and Alexa will start a show, help find a good movie to watch, control playback. They will soon be able to view live video feeds from their supported smart home camera right from their Fire TV.
The leading press release distribution company, For PressRelease.com has announced that it is foraying into the world of digital content production and marketing, with the launch of their new venture – www.69secs.com. In view of the fact that most marketing campaigns are becoming Video centric these days, ForPressRelease feels that this is a step in the right direction and would provide its clients with the latest marketing tools and techniques. Video marketing is the future of content marketing and videos are expected to drive 80% of all web traffic by 2019, according to news by HubSpot.
The kids learning YouTube channel ChuChu TV has been awarded with the ‘Diamond Play Button’, a recognition from YouTube, for surpassing 10 million subscribers. ChuChu TV has achieved this feat with just 154 videos. As a matter of fact, ChuChu TV is the third channel to have received the ‘Diamond Play Button’ in India and second channel worldwide in the family of entertainment and pre-school education space.
Amazon Prime Video, which is aggressively capturing the vast untapped OTT markets worldwide including India, has partnered with Salman Khan. The deal will allow Amazon Prime to show Khan’s future movies before they get screened on television channels, but the same cannot be shown till the films complete 2 months after their initial release at the cinema halls.
On 26 July, the social media giant Facebook announced a jump in profits. Net profit in the second quarter went up 71% from a year ago to $3.9 billion while revenue climbed 45% to $9.3 billion.
The cloud services are gaining momentum in the country. Many overseas technology firms are showing interest in India. Now, Japan’s NTT Communications too launched international data network services in India after acquiring the VNO-ILD network licence in March. However, the company does not have any plans of obtaining MVNO licence in the near future.
The global leader in entertainment technology and audience insights, Tivo Corporation has introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators with the most comprehensive suite of content discovery features that combine the power of TiVo’s renowned conversational voice search with personalised search and recommendations.
PayPal and Balaji Telefilms’ OTT platform ALTBalaji have reached a deal which will help latter’s subscribers to make payments. ALTBalaji has international users across 200 markets.
Inside Edge is the first original Indian series of Amazon India; it has become the most watched show on Amazon Prime Video India. Nearly 50% of Prime customers have already seen ‘Inside Edge’ only in the first week. The first season of ‘Inside Edge’ has the highest completion rate among all global Originals. Prime Video India reached an all-time high of unique customers streaming on the day of ‘Inside Edge’ launch.
Balaji Telefilms’ OTT vertical, ALTBalaji is aggressively pursuing regional viewers and is planning to produce content in regional languages. It will soon release its first original Bengali series ‘Dhimaner Dinkaal’. The OTT platform has already released the Tamil web series ‘Maya Thirrai’.
The live broadcasting app Live.me has been an instant hit amongst Indian users. It has witnessed an exponential growth in India since its launch in February this year, having 10 times jump in user base in a mere five months.
Balaji Telefilms has hired the services of Axis Capital as banker to look for investors for its over-the-top (OTT) service arm ALTBalaji. In February 2016, Balaji Telefilms had raised Rs 150 crore (Rs 1.5 billion) through allotment of 1,07,20,000 equity shares at Rs 140 each on preferential basis to Atyant Capital India Fund – I, Vanderbilt University, GH, GHI LTP, GHI HSP and GHI ERP for launching ALT Balaji. The company had diluted 14.1% equity in that transaction.
According to a report in ReCode, the social media giant Facebook is putting ads on all its platforms including News Feed, WhatsApp, Messenger and Instagram. FB itself accepted that it will not be able to put more ads without disturbing its users.
According to the latest data from app analytics firm App Annie Inc, Star India-owned OTT app Hotstar successfully maintains top position in the first half of 2017 in terms of monthly active usage. It is followed by JioTV and JioCinema from Reliance Jio Infocomm.
The new version of popular messaging app WhatsApph allows users to share any type of document attachments, while earlier, the facility was limited to jpeg and pdf only. These files should not be more than 100MB.
The globally popular OTT platform Netflix’s main USP is its original series. In its mission to hook Indian viewers, the OTT player has hired film star Saif Ali Khan to star in its first original Indian series ‘Sacred Games’.
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