To keep its users engaged with short form videos, OTT operator Sony Liv has partnered with Pocket Aces. Now, Sony Liv users will have access to content including short videos from the Pocket Aces channels like FilterCopy, and food videos from its channel Gobble. The deal will also benefit the advertisers and brands.
YouTube’s popularity is getting higher every day, as people prefer to watch than read. As per the latest YouTube report, 1.5 billion logged-in-viewers visit YouTube every month.
Opera TV and Balaji Telefilms’ online video-on-demand platform ALTBalaji have reached an agreement which allows hosting of ALTBalaji’s content on Opera. The partnership allows all smart TVs, Blu-ray disc players and set-top boxes (STBs) powered by Opera TV to provide instant access to over 250 hours of original content from ALTBalaji. Users of ALTBalaji too will be able to access the service using the Opera TV store.
Google has agreed to stop scanning the inboxes of the users of Gmail for ad personalization by the end of this year. But it will continue to place ads on users’ Gmail.
To get more viewers, OTT players are reaching the people with their own regional content. Sony Pictures Networks India’s video-on-demand (VoD) service Sony Liv is too enriching its bundle of entertainment with regional content along with routine stuffs like movies, shows, short films and sports.
After integrating JioMoney a few days back, Balaji Telefilms’ OTT arm ALTBalaji has partnered with another digital wallet FreeCharge to provide its users easy, secure and fast digital payment solutions. FreeCharge has already partnered with Eros Now and Sony Liv.
The massive success of ChuChu TV has once again proved that people want OTT. ChuChu has just 154 videos and hasn’t even completed 4 years into business, but has added 10 million subscribers, making it the fastest ever growing YouTube channel in the world in the family entertainment and preschool education space.
HistoryTV18, the infotainment channel, has partnered with digital news platform The Better India to launch #BossWomen - a weekly video series having the stories of extraordinary Indian women. #BossWomen will appear every Tuesday, and is based on women leaders who are ‘change-makers’ in their personal and professional spaces.
Voot, Viacom18’s video-on-demand (VoD) OTT service, has launched a 360 degree campaign for its kids’ content segment Voot Kids. Voot Kids has a thick list of premium content including 2,000 hours of content, 8,000 videos and 125 characters.
Balaji Telefilms’ OTT arm ALTBalaji has integrated with JioMoney to give digital transaction experience to its users. Now ALTBalaji customers will be able to make payment for their subscription via RelianceJio wallet.
The arrival of New Media is benefitting the small budget and lesser known films which otherwise find no takers. Naseeruddin Shah-starrer psychological thriller ‘Michael’ did not find any cinema screen 5 years ago, but now is available on Netflix, which has acquired the rights to the long-forgotten film.
YuppTV has partnered with Dharma Productions for its movie on-demand service YuppFlix; the partnership will let its users watch movies made by the production house. The OTT player has already partnered with Yash Raj Films. The partnership with Dharma is not for the users in India.
The analytics and engagement technology provider CleverTap has been finalized by Sony Pictures Networks India (SPNI) for real-time behavioral data and user insights for its SonyLIV video-on-demand service. By this partnership, Sony will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user life cycle.
Voot, Viacom18’s video-on-demand (VoD) service, has been declared as one of the four finalists in content distribution category for the IBC 2017 Innovation Awards for its technological innovation.
Viceland, Vice Media’s youth-focused international TV network, and Antenna Group, an international media and entertainment group, have reached deal to expand in Central and Eastern Europe. The deal sees Antenna Group’s international distribution arm, Antenna International Enterprises, represent more than 300 hours of original Viceland content across CEE territories including Russia, Greece, Romania, Croatia and Hungary amongst other countries in the region, excluding Poland.
The social media giant Facebook Inc. is in the process of making original video series which will start appearing on FB by the end of this year. For this purpose, the FB is having a deal with content creators. FB feels that funding original videos will attract more production companies to upload premium video, which Facebook will then use to get advertising money.
Hotstar, Star India’s digital streaming platform, has launched the original Tamil web series by Balaji Mohan. Apart from Tamil, the series will also be available in Telugu, with English subtitles available for both languages.
The recently launched subscription-led digital content platform of Sun TV, Sun NXT has become a hit amongst the users, as it already crossed 1.1 million downloads just 4 days after its launch. The digital vertical is loaded with Sun TV’s popular TV programmes in Tamil, Telugu, Malayalam and Kannada.
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