In 2018, ZEEL will launch ZEE5, its new digital entertainment platform. It will replace the current subscription and ad-based platforms DittoTV and OZEE.
Bomanbridge Media and Passion Distribution and Gamingzone Entertainment (GZE) have partnered to distribute TV’s first live Esports reality format series ‘GAMERZ’. As part of the agreement, Bomanbridge Media will distribute the format in Asia Pacific, while Passion Distribution will be distributing across the rest of the world including Australia and New Zealand.
Original series are the USP of globally popular Over the top (OTT) platform Netflix. Now the OTT major is planning to increase its local content and aims to release five to six originals a year in India. This was said by Erik Barmack, Netflix international original series VP at the Jio MAMI 19th Mumbai Film Festival.
Lebanese comedian and actor Adel Karam and the global OTT giant Netflix have partnered to produce their first local production in the Middle East. The content will be available for global customersof Netflix.
Once popular cricket platform ‘Yahoo App’ has been re-launched. The brand new avatar is claimed to offer the fastest live scores and rich, revamped user experience. With updates and comprehensive content, the new look and feel of the app boasts of a refreshed design that is likely to make it a one-stop destination for cricket lovers to follow and enjoy the game.
Outbrain, the content discovery and marketing platform, has added two heavy-weight clients to its portfolio. The addition of Network18 and India TV News has given it a solid ground to expand further. Joining its list of premium publications in India and around the globe are Network18 – with Firstpost, News18 (English) and News18 (Hindi) – and India TV News – with India TV News, Khabar India TV and India TV Paisa.
Hooq, the popular Video-on-demand (VoD) service provider, has roped in FoxyMoron and Motivator (a Group M Company) as its creative and digital agencies respectively. The focus will be more on native campaign.
Culture Machine, a digital media company, has launched ‘leaderboard’ for Indian publishers across multiple categories. It will help them with its IP ‘Intelligence Machine’. Culture Machine is the leading company to track the performance of Indian channels on YouTube and Facebook and provides a view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.
According to the KPMG India’s new report entitled ‘The Digital-First Journey’, OTT content consumption is evolving from niche to mass-based content and long form content is gathering traction and the fact that with improving digital infrastructure and falling data costs, digital consumption is expected to become more mainstream.
As we know, the World Series is the most popular baseball event of the year. Last year’s final between the Chicago Cubs and Cleveland Indians attracted more than 40 million viewers, which became the most-watched baseball program in 25 years. Now Google’s OTT arm YouTube has become its presenting sponsor for the 2017 Series.
As per the Global OTT TV & Video Forecasts report, Online TV & videos will generate massive revenue in coming years. The revenue of 138 countries will reach $83 billion in 2022, which is more than double of the $37 billion recorded in 2016.
For the very first time, the OTT arm of Sony TV, SonyLiv has launched an English non-fiction series, ‘House Proud’, thus entering the English content segment. The show has been co-created with Jossbox. It showcases six home owners from six different cities in India, each with their unique stories and vision.
The festive time is on and e-commerce players are cashing in on the festivals. Recently, Snapdeal has partnered with video-on-demand (VoD) platform Sony Liv, which will permit it its users to get a free three-month subscription to VoD service. Not only this, Snapdeal has also signed a distribution partnership with Sony Liv, which will see the e-commerce major promote the Sony Liv platform.
The OTT platform Dekkho has partnered with mobile manufacturers Xiaomi and Samsung for making its app to be inbuilt in their handsets. Such a deal was already in place with Micromax and Lava. The platform has also relationships with several other leading telecom operators and original equipment manufacturers (OEMs) to offer greater exposure to content developed by independent creators.
Netflix, the new raging OTT brand, has finally made a grand entry in the Interbrand’s 2017 Best Global Brands list. The Report has also named Apple, Google and Microsoft as the three most valuable brands in its 2017. Technology is the dominant sector as per the report.
Rohde & Schwarz, electronics group offers innovative solutions in all fields of wireless communications as well as in IT security tested Unified Origin from Unified Streaming for compatibility with its R&S PRISMON monitoring and multiviewer solution. R&S PRISMON successfully received and monitored in detail all common OTT protocols, including HLS and MPEG-DASH.
ON Semiconductor, driving energy efficient innovations, has announced a new programmable RF transceiver System in Package (SiP) integrating an advanced RF System-on-Chip (SoC) with all surrounding Bill of Material (including a TCXO). The AX-SIP-SFEU provides the most integrated Sigfox solution for both uplink (transmit) and downlink (receive) communications. The device is the first in a new family of SiPs that will be launched over the coming months, providing a comprehensive range of ready-to-use, turnkey radio frequency (RF) solutions to support applications requiring Internet of Things (IoT) connectivity.
To enable the popular money winning show KBC9 to reach younger generation, Sony Entertainment Television is making it available on its OTT platform Sony Liv soon. The show will be available on Sony Liv on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere. Till now the OTT player has got seven of the biggest brands in India as its sponsors, a record for any content category.
OTT (Over the Top) content is gaining big momentum in India. Production companies are making exclusive programmes for OTT platforms. Now, an India-focused OTT television production company, Golden Karavan has started content production, exclusively for OTT players. Karavan has a big plan to create and finance a slate of original TV content over the next five years.
No right click