To tap its regional content, the SVF Entertainment owned Bengali video streaming platform Hoichoi is planning to enter the markets of Bangladesh and the Middle East. It will also invest in 30 original shows and 12 original films.
As reported earlier, the Netflix’s most popular first Indian original series ‘Sacred Games’ was caught in controversy for using derogatory terms for former PM of India. Then, many petitioners objected against Netflix.
The micro blogging site Twitter will promote the 12th Season of Salman Khan hosted reality show, ‘Big Boss’. Hindi GEC Colors has partnered Twitter, and as part of this collaboration, Twitter and Colors TV are introducing a new #BiggBoss12 emoji to add colour to conversations.
The popular over the top (OTT) platform ALTBalaji has claimed to have a subscriber retention rate of 30-40% on an annualised basis. The Balaji Telefilms owned platform is investing huge amounts in originals.
To tap the larger regional markets, the ZEEL-owned OTT app ZEE5 has launched a special feature which enables content discovery in regional languages.
The exclusive digital rights for Asia Cup 2018 in Australia, New Zealand, and all countries under Continental Europe have been acquired by the leading over the top (OTT) player YuppTV.
One of the biggest reasons behind people’s preference of OTT platforms over TV is absence of advertisements and uninterrupted content consumption. As per Hub Entertainment Research’s latest study, Netflix will certainly lose subscribers if it starts ads.
The popular channel on YouTube ‘BB Ki Vines’ has set a record on YouTube as its owner and producer Bhuvan Bam has become the first Indian YouTuber to reach 10 million subscribers.
Reliance Jio’s OTT arm Jio TV has partnered with BBC News Marathi and will host its content. This will be BBC’s first ever news bulletin for a mobile audience in India. As per company sources, BBC Vishwa will focus on more original journalism which impacts human lives through its network of reporters across India to report on a variety of stories and issues.
To cash in on the rising demands of quality content on the OTT platforms, the Singapore-based video-on-demand (VoD) streaming service HOOQ has announced to double up its investments in India.
As reported earlier that several OTT apps are planning to have self-regulation in place, Amazon has declined to join the movement. Amazon Prime Video is a global leader in video on demand (VoD) services and is opposing a move by its peers in in India to consider adopting an industry-wide voluntary censorship code. It fears that the move will alienate viewers.
A content vertical Bandstand Network has been launched by the video creative agency Band-Stand, which is all set to celebrate its 4th anniversary on 18th September and will be officially launching the first channel -Bandstand Originals under the new content vertical Bandstand Network.
In a bid to expand its reach in India and APAC, the micro-blogging site Twitter has reached over 50 premium video content collaborations including 12 in India to bring hundreds of hours of live stream and video highlights programming, across sports, entertainment, and news to the platform.
The media group Viacom18 has hired Pay-TV and OTT content discovery and viewer analytics vendor ThinkAnalytics to improve content discovery on its ad-supported OTT service Voot. With this, Voot’s 37 million monthly active users now have personalised recommendations in seven languages on the home screen, making it quicker and easier to find the content they want to watch.
In a bid to expand its content library, the leading over the top (OTT) platform Eros Now has reached an agreement with the Chinese online video-streaming service iQiyi, which is owned by Baidu. With this partnership, Eros Now becomes the first South Asian OTT player to make inroads into the Chinese digital space.
The leading over the top (OTT) platform Viu has made its debut in Myanmar. It will offer locally relatable and relevant content there. In fact, Viu is the first and only OTT service with all international content with 100% Myanmar subtitles and available to download.
India’s leading over the top (OTT) platform Eros Now has partnered with Chinese brand Xiaomi to enter the Indonesian market. It will offer its content through Xiaomi’s Mi TV. Xiaomi has strong presence in the country and leveraging its platform will certainly help Eros Now to capture the markets there.
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