ALTBalaji, the Balaji Telefilms’ video on demand (VoD) platform, has crossed the 1 million paid subscribers’base in March 2018; the service was launched in April 2017.
Swoo, a Middle East based live broadcasting app available across Android/ iOS/ Web platforms, providing a space to users to experience anything happening across the world and showcase their talent via live videos, has now launched its live video streaming game show Swoo Trivia Show in India.
Focusing on the content on the move, the video-on-demand (VoD) platform Amazon Prime Video has launched a new integrated campaign for TV and digital. ‘India kaNaya Primetime’ campaign was created by Leo Burnett India.
The consolidated net loss of the Neeraj Roy-helmed Hungama Digital Entertainment for FY17 stood at Rs 30.58 crore, compared to a net loss of Rs 38.29 crore in the previous FY, as per data accessed from Care Ratings report.
The global OTT platform Hulu has surpassed 20 million U.S. subscribers. The total engagement on Hulu has grown up by more than 60%. The OTT platform said that 78% of viewing on the service takes place in the living room, on connected TVs.
According to GroupM’s new report ‘State of Digital’, the time spent on digital will be higher than the same on TV this year globally. As per report, online will have a 38% share, TV 37%, and the balance will be spread primarily across print and radio.
Thanks to cheaper smartphones, falling data rates, rural penetration, the share of the digital advertising spend has reached 16% of the total ad-spends in India, according to ‘Digital Advertising in India 2017’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB.
Entering the OTT segment, smartphone maker Xiaomi India has started its own music and video streaming apps - Mi Music and Mi Video. MiMusic offers an integrated music streaming service along with the ability to store offline music.
In the midst of allegations following the doubt of the Ministry of Information & Broadcasting (I&B) and its proposal to install chip in DTH STBs to get accurate TV viewership data, the broadcasting industry has reposed its faith on the Broadcast Audience Research Council India (BARC India), calling it transparent and neutral.
The board of HT Media has approved the acquisition of 10% equity share in digital content company Editorji Technologies worth Rs. 10 crore. The transaction is expected to close by 30 June. The deal will be subject to compliances under the Companies Act, 2013 and government or SEBI Regulations.
Tata Motors, Netmeds.com, Oppo Mobile and Cadbury are some of the ads on YouTube India which clocked massive viewership. As per YouTube India Ads Leader board for Q1 FY18, top ten ads clocked 1.36 million hours of watch time. Out of this, mobile devices accounted for 83.8% of the watch time.
Novi Digital Entertainment has posted a massive loss of Rs. 489 crore this FY. The company, which houses Star India’s video on demand (VoD) platform Hotstar, faced 20% greater loss than last fiscal. Its revenue from operations increased 81.4% to Rs 321 crore from Rs 178.5 crore in FY16. In 2017, Star India had injected Rs 1233 crore ($192.04 million) into the company.
Viu, the PCCW-owned Vuclip’s premium Video-On-Demand (VOD) service, is expanding to Southern markets, will create6 originals for Tamil markets. At present, the OTT platform has been producing original content in Hindi and Telugu.
To expand its reach and win more subscribers, the PCCW Media Group-owned video streaming service (VoD) Viu will create 70 original shows in 2018, and has also partnered with Times Network’s entertainment channel Zoom TV and Sun Network TV’s Telugu GEC Gemini TV.
Now, the subscribers of the video streaming platform Hooq India will be able to watch the gripping shows of BBC, as the OTT platform has partnered with BBC Studios. The deal includes nearly 200 hours of top BBC drama.
To reach more and more consumers, the world’s leading curator of premium ‘best-of-the-web’ video for multiscreen distribution QYOU Media has already partnered with iflix, Go Media and Jio. It now reaches 300 million consumers globally.
Bodhi Tree Multimedia is producing content for OTT platforms such as Viu, Voot and Times Group-owned Worldwide Media.Bodhi Tree Multimedia Director Sukesh Motwani said the company is in talks with other digital players for producing shows.
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