According to industry experts, the Chinese e-commerce giant may use user-generated content for its OTT service. Alibaba has also followed the same strategy for UC Web, which offers services like UCNews and UC Browser.
Some time back, officials from China have visited India to understand the OTT market. The officials have also met content creators and production houses in Mumbai.
The Indian OTT content market is currently valued at $280 million with nearly 100 million subscribers and it is poised to grow at 35% YoY.