The total ad spends is estimated to be Rs 59,000 crore. The digital ad spends in India is expected to grow at a CAGR of 30% to touch Rs 12,046 crore by December 2018. The ad spends on digital grew at a rate of 27% to touch Rs 9,266 crore at the end of 2017.
As per report, Search has the biggest share of digital ad spending with 27% (Rs 2,502 crore) of total digital ad spends being made on search.This is followed closely by spends on video and mobile which is around 19% with ad spend being Rs 1,779 crore and Rs 1,761 crore respectively.Social media is the third largest category with 18% ad spends comprising Rs 1,668 crore. Display ads attracted 16% of total ad spends at Rs 1,483 crore.
According to report, spend on mobile advertising (SMS/In-app ads) also recorded high YoY growth of 34% from Rs 1,314 crore in 2016 to around Rs 1,761 crore in 2017.