As per company, the investment would be utilised to speed up content development initiatives to help it compete with other global and Indian over-the-top (OTT) service providers.
ALTBalaji has 21 original shows on its platform with plans to launch 45 to 50 shows in the next two years. All the IPs are owned by ALTBalaji. Almost 70% of the content is getting produced from non-Balaji production houses and 30% from Balaji Telefilms.
ALTBalaji CEO Nachiket Pantvaidya said: “We plan to invest Rs 150-170 crore every year, out of which 70% would be invested in strengthening our content offerings. Over the next 3 years, we plan to invest Rs 450-500 crore. About 95% of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach a subscriber base of over 8 million by 2021.”