The focus areas will include cricket, football, and other popular sports, as well as regional content library. It is also looking to integrate rich and exclusive content across genres, languages. The platform is also working on tech innovations for a more immersive experience.
To archive the set goals, the OTT platform will also forge a stronger partnership with premium video content providers to unlock further value for our customers.
At present, Airtel TV offers 350+ Live TV channels. It also offers best of movies and TV shows from HOOQ, Eros Now, Sony Liv, ALT Balaji, among others. It offers content in 14 languages including Bhojpuri, Assamese, and Gujarati.