The STB supports OTT as well as traditional DVB-C and IPTV.
YuppTV founder and CEO Uday Reddy commented, “Cable TV Broadcasters have been on the receiving end of the onslaught by the digital media offerings. Users are more inclined towards OTT platforms, as they no longer have to follow a rigid timeline of telecasts and experience entertainment at their own ease and convenience.
He added: “With the launch of our end-to-end OTT solution and Android-based Hybrid Set Top Box, we intend to bring the cable operators back in the mix and enable them to offer more enhanced and digital services, without significant overheads. It is equally exciting for us to partner with 7Star and makes our solution available with one amongst India’s largest MSO network. As the cable operators prepare for the wave of digitalisation spreading across the nation, we are hopeful that our offering will play a key role in making them present- and future-ready.”