Till now, Hotstar, which has the highest number of downloads (over 350 million) and claims of 150 million monthly active users, has relied on films, sports and catch-up content from Star India’s channels.
Sanjay Gupta, managing director, Star India, said that 80% of the viewership on Hotstar comes from drama and movies, while sports, which include Indian Premier League (IPL), BCCI matches, Pro Kabaddi, and Indian Super League, though give a spike in viewership, amounts only to about 20%.
He said: “Till two or three years back, there were only 200 million screens available to consumers between TV, mobile phones, and theatres all put together. Today, given the data revolution in the past two years, content is being consumed over 600 million screens. The big change is that now there is at least one screen for each person in a large number of urban or rural household, who want content for themselves.”
Big directors like Shekhar Kapoor have been roped in to create content.