At present, the network includes channels across the most viewed categories on YouTube and also most watched regional content across its YouTube channels. It has over 300,000 videos under its management across YouTube which have been viewed for over 100 billion minutes by more than 50 million subscribers.
Nirvana has surpassed 100 billion minutes of video served on YouTube. The YouTube Network, digital rights management, and digital distribution platform have joined the short list of companies in the world to achieve this coveted milestone.
Nirvana Digital CEO Pinakin Thakkar commented, “We have witnessed over 400% growth in the last year alone. Over the next 2 years, India should be able to surpass every other country globally in terms of video content consumed. In order to cater to this pent-up demand, we plan to roll out original productions and apps this year. Viewers will not be restricted by the content available given the vast amount of content we already manage.”