Viacom 18 Digital Ventures head marketing and partnerships Akash Banerji said: “In next 4 to 5 months, we might be launching the subscription service. We will also launch live streaming of entertainment channels like we did for news channels. The live TV for entertainment will be behind the paywall.”
At present, Voot is a pre-dominantly ad-supported service. Apart from TV content and movies, the platform also offers original web content sourced from the TV properties as well as original web series.
On content, he said: “This year, we are going to experiment with different genres and unexplored themes which the consumer doesn’t necessarily get to see on TV. We are also looking at acquiring original content but our biggest thrust will be on creating them.”