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Wednesday, 02 August 2017 11:57

StreamGuys to showcase ‘On-Demand Dynamic Advertising Insertion’ at IBC2017

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At the upcoming IBC2017 (15-19 Sep; Amsterdam) show, pioneering content delivery network and streaming media provider StreamGuys will demonstrate how they help broadcasters maximize the scope and effectiveness of their monetization efforts for dynamic ad insertion within on-demand content such as podcasts. 

Complementing StreamGuys’ dynamic pre-roll and mid-roll advertising capabilities for live streams and part of its evolving SaaS (Software-as-a-Service) toolset, the on-demand functions use the latest advances in targeting technologies to deliver advertisements most likely to resonate with each consumer, while keeping ads timely and relevant for consumers downloading ‘long-tail’ evergreen content.

Less-effective approaches to advertising in podcasts and other on-demand content insert ads into the downloadable media when the files are initially published. As a result, the entire audience receives the same ads regardless of their location or interests, and someone downloading the content years later would still consume the same, now-outdated commercials.

In contrast, StreamGuys’ dynamic advertising capabilities insert ads into the on-demand files only at the time the content is requested, leveraging available information about the listener – from geographic location to other demographic or behavioral data – to select current campaigns from advertisers or underwriters that best align with that particular subscriber or consumer. StreamGuys will demonstrate the technology and how it works across podcasting and live streaming at Stand 14.L23 at IBC2017, which takes place September 15-19 at the RAI Exhibition Centre in Amsterdam.

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