According to FICCI EY report ‘The era of consumer A.R.T. – Acquisition Retention and Transaction’, launched on 27 March, television and print retained their positions as the two largest segments. However, the digital media overtook filmed entertainment in 2019 to become the third-largest segment of the M&E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24% of total advertising spend.
AS the entire country is going through unprecedented lockdown, the leading MSO GTPL Hathway has registered good growth in new cable and broadband connections. The platform has recently acquired 220,000 subscribers are also seeing increasing demands for Cable TV boxes and broadband connections amidst the social distancing and lockdown period.
As per BARC TV viewership Report for Week 11, Covid-19 has boosted the viewership of all TV news channels. In urban + rural HSM, Aaj Tak has garnered 21.6 crore weekly impressions followed by Zee News (14.2 crore), India TV (13.75 crore), News18 India (13 crore), and ABP News (13 crore).
According to the BARC Yearbook 2019 -What India Watches, 634 channels generated 48.4 trillion television viewing minutes and 1.59 billion seconds of advertising. Last year was all about NTO and its impact and the transition period and the black-out threatened to bring down TV viewership.
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