On 26 Jan, Sony Pictures Networks India (SPN) on 26th January started a cycling expedition at the Gateway of India, Mumbai, to raise awareness on water conservation. This is part of SPNI’s umbrella CSR campaign, ‘Ek India Happywala’ where a cleaner and greener environment is imperative.
With consumption of high-resolution video content and virtual reality (VR) continually increasing, the broadcast industry has had no choice but to innovate with new video compression techniques. For example, Versatile Video Coding (VVC) is a compression standard we will see finalised in 2020, with capabilities to support immersive content, resolutions from 4K to 16K and 360˚ videos. Meanwhile, Essential Video Coding (EVC) has been fast-tracked by MPEG to provide a royalty-free, standardised video coding solution to address business needs, such as video streaming. Similarly, with OTT consumption on the rise, codecs are set to change even more, with AOMedia’s AV1 currently seen as the ‘codec of choice’ for streaming media distribution supported by the likes of Apple, Amazon and Netflix. However, with all the excitement around 4K and 8K, it’s easy to forget that a huge number of people are still consuming HD, and existing codecs like HEVC are arguably receiving less attention.
Dalet StoreFront is a new way for media professionals to connect with their clients. It’s a window into the Dalet MAM inventory engaging clients through a familiar shopping cart approach. It’s a SaaS (Software as a Service) portal that ensures content security while showcasing it to a community of clients and prospects. It’s a win-win situation that brings in untapped revenues connecting content to clients.
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