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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine

According to FICCI EY report ‘The era of consumer A.R.T. – Acquisition Retention and Transaction’, launched on 27 March, television and print retained their positions as the two largest segments. However, the digital media overtook filmed entertainment in 2019 to become the third-largest segment of the M&E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24% of total advertising spend.

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AS the entire country is going through unprecedented lockdown, the leading MSO GTPL Hathway has registered good growth in new cable and broadband connections. The platform has recently acquired 220,000 subscribers are also seeing increasing demands for Cable TV boxes and broadband connections amidst the social distancing and lockdown period. 

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As per a joint BARC-Nielsen study on the content consumption trends during the lockdown due COVID-19, the news channels have been the biggest gainer. OTT platforms gained too.

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As more people are staying home due to COVID-19, four pay channels Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey have become free to viewers for the next two months – April-May.

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The Broadcast Audience Research Council (BARC) will now also measure the viewership of The Q India digital channel, owned by Qyou Media. The company feels that it will help it to monetise The Q India’s television viewership.

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As per BARC TV viewership Report for Week 11, Covid-19 has boosted the viewership of all TV news channels.  In urban + rural HSM, Aaj Tak has garnered 21.6 crore weekly impressions followed by Zee News (14.2 crore), India TV (13.75 crore), News18 India (13 crore), and ABP News (13 crore).

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According to the BARC Yearbook 2019 -What India Watches, 634 channels generated 48.4 trillion television viewing minutes and 1.59 billion seconds of advertising. Last year was all about NTO and its impact and the transition period and the black-out threatened to bring down TV viewership. 

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As per new report by Nielsen, social media activity in India grew a whopping 50X in early March due to Corona pandemic and lockdown. 

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From 28 March 2020, the national pubcaster Prasar Bharati will re-telecast iconic TV serials ‘Ramayan’ and ‘Mahabharat’ on Doordarshan to keep people engaged during their stay at home for 21 days. The producers have agreed to the re-telecast.

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As per Kantar’s passive OTT audio audience measurement service data VTION, the OTT audio segment has seen a 42% increase (amongst consumers Able to Consume OTT/Streaming Audio platforms) in time spent on listening to OTT/ Streaming Audio apps. 

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