Viacom18’s digital video-on-demand streaming service and India’s second largest AVOD OTT platform - VOOT celebrates its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and differentiated content in the digital ecosystem. VOOT is the first OTT platform in India to introduce interactivity on it’s platform combining technology with content, giving a never before experience to its consumers. Now VOOT aims to reach 100 million monthly active users within the fiscal year.
When a new policy comes into force, many surprising things come out; they could be good or bad for the public. The new tariff order of the Telecom Regulatory Authority of India (TRAI), for which the last of implementation was 31 March 2019, has not only affected country’s broadcasting hard but it may soon also change the way BARC picks sample homes for calculating viewership data.
First there was only cinema and people used to go to the ubiquitous cinema halls in their cities and towns and even travelled miles from villages to the nearby cities and struggled at the windows to buy the tickets. Then came the TV which, to some point, killed the charm of Cinema halls. But now, cheaper smartphones and falling data rates eroded the charm of cinemas halls like nothing else. Internet enabled mobilephones gave people enormous powers to become actors, producers, publishers and broadcasters, all rolled in one. They needed no one to express their long hidden desires of showcasing their own talents rather than watching other actors.
In the last few years, cheaper smartphones and data rates have brought revolution in the segment of digital content, be it video or word. Social Media platforms led by Facebook have become the main source of information as well as misinformation or fake news.
Inventive media tricks by political parties keep the elections unfair
While the Kejriwal-led AAP government, which often faces criticism as the biggest spender on ads, had spent over `274 crore on outdoor publicity since it assumed office in the national capital in February 2015, the Central Government has broken all records in the last 5 years on the same and other media platforms.
Recently, the apex bank RBI’s Governor Shaktikanta Dass said the country’s economy needs to pick up to around 8% to deal with poverty and other challenges. He however added that the past few years’ average growth of around 7.5% was impressive. Dass added that more structural reforms are required in areas such as land and labor.
While the wind of potential change is flowing fiercely amidst the ongoing general election 2019 to fill up the 545 Lok Sabha seats, economy experts feel that a strong consensus is required to steer the country out of many pertinent issues, like poor economy, Indo-Pak issue, the South-China issue and other international relations as well as making the right policies for the poor and neglected.
It is said that internet speed cannot be achieved without laying cables for broadband across the country. We cannot depend on satellites alone and talk about 4G or 5G. BharatNet, which was launched in Oct. 2011 and was Modi government’s ambitious plan renamed as BharatNet to connect all 250,000 gram panchayats to the internet, has got a major boost as telecom regulator TRAI’s latest report say that there was 1.30% growth in wired broadband till December 2018.
Election season has started and Model Code of Conduct is already in force. Last elections saw the extensive use of social media and online promotions by Modi lead BJP. In fact all other parties including Congress were wonderstruck how Modi remained miles ahead of his rivals in his countrywide campaigning. Modi used mass emailing, social media like twitter and Facebook, videos to convey his messages of Acche Din and we all know the results. This time however, Congress Party has also prepared itself well and both national parties have created a large cyber army to spread their messages, to cut each other short, trolling the rivals and spreading information as well as misinformation through Whatsapp, Facebook, Twitter memes, videos, apps and what not.
Indian media has become a follower of tactics of the Roman Emperors who used to say, “If you cannot give the people bread, give them circuses such as gladiator’s fights." For the past few years, Indian media is feeding the opium to the masses and is successfully diverting their attention from real issues like poverty and unemployment.
On 7 Feb 2019, the Ministry of Information and Broadcasting (MIB) issued a letter which was in follow up of the concerns raised by the Department of Empowerment of Persons with Disabilities (DoEPwD) in recent past.
It is said that a country becomes dangerous if its democracy faces imminent threat as only one opinion is allowed by the people in power, and opposing opinions are thwarted. In today’s world marred by fake news, India which should show the light to the rest of the world is itself in danger. The press freedom is hiding for its life; journalists are bought, silenced or murdered.
This is an age of Fake News If you think it is only a social media phenomenon, you may be wrong. As print and TV media too pick up stories from social media, they have also become the carriers of rumours, fake news and hate speeches which divide communities and spread hatred for each other and create an obnoxious atmosphere, especially during elections.
In January 2019, national pubcaster Prasar Bharati had invited applications from private broadcasters for participating in its 38th online e-auction for filling up of 54 vacant of MPEG-2 slots on its DD Free Dish DTH service.
Mukesh Ambani is often dubbed as the ‘Disruptor-in-Chief’ in Indian telecom sector. In Sep. 2016, he successfully snatched massive chunks of subscriber base from leading players like Airtel and Vodafone by launching RJio which offered free data and unlimited call and SMS to lure the customers before making them loyal to its network with cost effective plans. Indeed, behemoths like Airtel and Idea were too bewildered to react before the sudden onslaught of RJio.
Assocham-PwC report M&E industry to grow at a CAGR of 11.7% in India n 25 January 2019, the ASSOCHAM-PwC joint study on ‘Video on Demand: Entertainment reimagined’ was released. As per report forecast, the Indian media and entertainment industry (M&E) will grow at a CAGR of 11.7% from $30.3 billion in 2017 and will reach $52.6 billion by 2022.
Although TRAI’s Tariff Order has been fully implemented and even the interim period for the process is ending on 31st March, many complaints from consumers are pouring in against blacking out of channels and substantial increase in subscriptions. Some market surveys published in the media have also shown that consumers are paying much more than they paid earlier and still did not get their choice. Inspite of all this, TRAI insists that all is well.
On 12 Feb, the Telecom Regulatory Authority of India (TRAI) released a press note in which it announced the extension of the deadline for consumers who have not exercised their options under the new pricing regime. The new last date is 31 March 2019.
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