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HomeArticlesBroadcast TechnologyNXT Digital HITS committed to LCOs’ Survival
Thursday, 16 August 2018 12:19

NXT Digital HITS committed to LCOs’ Survival

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Hinduja Media Group’s multi prod uct Strategy for LCO Entrepreneurship to move on and expand customers in all nook and corners of India IndusInd Media & Communications Ltd, the Pioneer Multi system Operator was established in 1995. Today it’s amongst India’s Top 5 largest multi-system operators.


With Digital products of Indigital (Digital Headend MSO) and NxtDigital (HITS) platforms Hinduja Media Group feels that with the winds of digitization sweeping the nation, the Gro up has perfectly understood the need to evolve with times. We have created a unique digital platform for LCOs and MSOs who can digitalize with state of art service; without losing out on the ownership of their networks; through the NxtDigital (HITS) platform.

 India is faced with challenges in the digitization journey and every challenge is an opportunity that NXT DIGITAL wants consumers to benefit from. With NXT DIGITAL & with superior technology, value for money pricing and uninterrupted viewing during any weather vagaries, NxtDigital will help the brand rise above competition and continue to lead in this age of digitalization of TV with a unique TV viewing experience 

With India at the cusp of a digital revolution, NXT DIGITAL promises to deliver the best television viewing experience with world class technology, cost effective payment systems and a smart revenue pre-paid model that will create a new benchmark for success in the Digital TV Market. NXT DIGITAL will also help businesses to the next level with minimum investment and maximum returns for existing cable operators or even new business entrepreneurs 

Hinduja Media Group is the only Group in INDIA to have dual delivery platforms of CATV (Indigital) and HITS (NXT Digital) in the country. CATV and HITS consolidated into one Company – IndusInd Media & Communications Limited (“IMCL”). Working more now on the needs for packaging and bundling – 

Technology leaders. CATV & HITS to continue to have an edge over other platforms. 

Flexibility of local channels as compared to DTH & IPTV.

 Freedom from rain attenuation (a constant problem faced by DTH); although hybrid of Satellite and fibre anywhere in India. 

No bandwidth limitations impairing video streaming.

Personalized customer interaction through the cable operator especially in semi-urban and rural areas


NXTDigital – The HITS (Headend in the Sky) Platfor m of Hinduja Media Group

 Hinduja Group’s digital initiative of a Hybrid Satellite based and Fibre based Project “NXTDigital” on Headend in the Sky Platform (HITS) for digitalizing the TV industry for digital TV viewing is being implemented in a successful way across the country.

 NxtDigital has already surpassed over optimum million Digital cable subscribers in India available in over 900 cities and in all States and 5 Union Territories of India now, including Andaman & Nicobar Islands and Lakshadweep in around 24 months of its commercial launch

The whole focus is to encourage independent business interests to set up a digital delivery business. There are unique entrepreneurship possibilities with this product and service. In each State we plan to create over 500 Entrepreneurs, generating over 10,000 or more people employment in next one to two years in rural areas and Villages.

This includes offering both digital video/prepaid stored value video and broadband services (through our sister company) as an independent entrepreneur with the entire backend managed by NXTDigital. Skill development trainings on a constant voluntary basis and corporatization of small analogue operators to digitalize using backend support and managed services of the NxtDigital Platform to help in survive highly competitive future.

IMCL has a long term collaboration with the European Technology partner, Kudelski  Group of Switzerland and Hansen Group of Australia


New Era for a New Order: 

The new tariff order and QoS from Telecom Regulatory Authority of India (TRAI) is quite comprehensive and it has analyzed and provided options under the prevalent scenario and with an eye for future growth, stability, transparency and fair share for this industry.

The new tariff order once implemented will possibly move closer to work on the challenge faced by cable operators, who have been striving to strike a balance for customer pay-out and the stakeholder’s fair share. However, mostly because of lack of trust and all stakeholders not in sink to invest for digitalization, the tariff for this sector even in Digital Platforms for DPOs (Delivery Platform Operators- like Direct to Home (DTH), Multi System Operator (MSO)s, Headend in the Sky (HITS) till now remained skewed favouring mostly one or two stakeholders in a value chain of 4 to 5 stakeholders.

The objective of digitalization for the cable industry and the TV viewing industry was to ensure the Quality of services to customer, through continuous customer support solutions through call centre, direct door to door help and software upgradations.

The second objective off course was to ensure choice of channels /contents on TV to customers based on his ability to spend on TV content amount and to have transparent pricing of a-la carte channels and bouquet in a digital world. 

In the Digital cable industry, the above two objectives are still to be fully achieved and we believe this can be done in a phased manner, as far compliance to various regulatory directions is concerned. Any process to be transparent must ultimately be a consumer choice and consumer must have the means of paying directly for the value and choice it needs.

There is nothing to shy about that the various stakeholders in the TV distribution value chain have not been able to resolve the mutual issues to ensure that the right pricing models are implemented...and numerous TDSAT and court battles continue...

It may be a welcome change, therefore once the new tariff order is implemented. ... Let’s see the new horizon now….


On Broadband and E Shopping:

The Future Consumer facing Internet Businesses will ride on the Pillars of Connectivity, Devices, Content & Applications (CDCA).

Hinduja Media Group is exploring synergies with the players who are Global Leaders in CDCA. The needs of the Home in the future will change dramatically with new OTT- streaming & Home Automation solutions being adapted by the consumer. The connectivity of the future homes will be on Fibre & the Access Network in the Last Mile will play a key role in determining who wins the future consumers loyalty.

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