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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
HomeArticlesCAS and Content SecuritySubscriber Management System (SMS) - Integral Part of Digitalization
Thursday, 11 July 2013 06:47

Subscriber Management System (SMS) - Integral Part of Digitalization

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In today's Digital era where Companies are offering subscriber based services such as Pay TV (Video), Internet Services (Data), IP Telephony (Voice) etc., All these services should be managed in a professional and prompt approach to fulfill all the subscribers' requirements. This may involve responding to customer requests for New Connection activation, New Bouquet / channel requisitions, altering subscription packages, handling promotional plans, Generation of bills & receipts, providing subscriber history data, Connection De-activations or for General Technical issues while ensuring that all the processes are well organized. 

Subscriber Management & Billing System Software is as important as any other Hardware equipment required to m aintain Digital Network for any subscriber based organization like Pay-TV networks, Broadband Networks, Telecommunication Networks or for Networks which constitutes all such type of services. Subscriber Management System (SMS) is integral part of Digitalization and it works seamlessly with the Core Subscriber Database. 

Most of the Service providers are not maintaining subscriber data properly and work on manual process (Maintaining Manual Registers, Cards, Receipts Books, Excel Sheets etc.) which results in incomplete information about subscriber & their subscriptions, inaccuracy of revenue calculations, mistakes & mishandling in revenue collections by employees, Incorrect Package information, Billing difference in actual & SMS database etc. In most of the cases it has been revealed that Service providers are unknown about the exact subscriber base to which they are providing services. The main cause of this mismanagement is due to lack of information regarding latest Management Tools, improper Subscriber  records Management which includes subscriber personal information data, subscriber billing data, subscriber service records, subscriber products provisioning data etc. If Service providers can understand the strength of these Management Applications and maintain their day-to-day Network operations thru these Applications then they can manage their Network more professionally & efficiently. This will help them drive additional revenues, reduce operational costs and deepen relationship with subscribers.

Government has rolled out DAS Phase-I & Phase-II in major cities across country but main factor is that whether all the MSO's & LCO's across country are well educated about the Industry's latest technological up-gradations? Unless all levels of Service providers have enough knowledge about Digital Technology and understanding of the appropriate ways for implementing and managing the same, migration from analog to Digital Platform will not be easy. In Digital Roll-out SMS plays a very significant role. A Standard Management & Billing System can handle all the day-to-day Digital Network transactions & fulfill all the requirements of service providers which in turn can fulfill end subscribers demands easily and enable Service provider to manage their subscribers efficiently.

Solution from ReliableSoft Technologies Pvt. Ltd. :

R-Soft SMS is an integrated, powerful, comprehensive & versatile web based Management & Billing Solution to manage subscribers, contracts, products/packages, distributors, billing, revenues, inventory and provisioning of products. 

Built on a modern platform, its modular conception allows for easy and rapid implementation as well as efficient commissioning. The solution builds on a central database where all information regarding product purchases, product tiers and subscriber is stored. The database is driven by three separate web interfaces, one for use by the Operator Administrators, Operator users and one for use by the Subscriber. 

The operator interface is used to define products and products groups, to define pricing and campaigns and to register new subscriber and new products. The Subscriber interface is used by the end subscriber to purchase products and subscriber to available services. Changes are reflected at user's devices in near real time. The system supports a variety of business models such as Bouquet subscription, a-la-carte subscription and pay per view.

Its scalable structure makes it not only able to provide access control to large networks with millions of subscribers but also to provide medium to small operators a stable, reliable and affordable solution to manage their Pay-TV, Broadband & telephony business. It is also scalable to support future subscriber growth and their requirements.

Product Features :

R-Soft SMS has been built on 3-Tier Architecture in which User Interface, Business Logic & Database components are independent of each other and creates very robust, secure, online & centralized working environment. 

The Solution provides both Reliability and Flexibility to meet the demands of a range of large and small operations while maintaining Digital Cable Network.

The subscriber management portion of our solution provides Subscriber and Set Top Box Database Management Tools that includes: Provisioning of channels, Packages (Bouquets), and Smart Card pairing etc through integration with Conditional Access Systems (CAS).  R-Soft SMS is integrated with several CAS Vendors for CAS Management of common Digital Cable head-end operators. 

Provision for handling of customer subscriptions for a variety of products and services bundling with appropriate pricing and promotional programs. It allows to handle multiple companies, multiple departments (inter company or intra company) and multiple company locations with ease. You can also easily create and manage multiple accounts for a single Subscriber.

R-Soft SMS provides integrated Pay TV Billing Solution to handle billing tasks of any scale or complexity. Pre-paid, post-paid, Package, a-la-carte, pay-per-view, Video on Demand (VoD) etc. The system keeps record of all Billing cycles of all subscribers as per Term (monthly, bi-monthly, quarterly, half-yearly, yearly etc.) defined in subscriber management portion.

Graphical User Interfaces are Desktop & browser page based, so navigation is simple and intuitive  and accessible from anywhere. Provides streamlined, easy access to MIS reports for operator as well as the broadcaster

Batch processing of various functions in the system like billing generation, inventory inward, product rate change, product & hardware allocation/de-allocation etc.

Customer care management and statistics of Sales, Orders & Support Transactions with Subscribers.

Integrated with the payment gateways to enable online payments for the products subscribed by subscribers.

R-Soft SMS can handle large Cable head-end with thousands or millions of subscribers and efficiently manages subscriber data with strong MIS.

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