Last month, TRAI sent their recommendations on HITS to the Ministry of Information and Broadcasting. Perhaps, the pace of reaching these recommendations was made the shortest, just two months and twenty days for reasons best known to TRAI. Sending these recommendations in such a hurry, making HITS as another competing technology baffles many experts in the Industry. The very purpose of HITS as its name suggests, is to act as a satellite based head-end to the Cable Operators on the ground rather than be a stand alone technology for television delivery that needs to have a level playing field with DTH, as suggested by TRAI.
Internet Protocol Television (IPTV) is rapidly becoming reality. According to California-based analyst firm Infonetics Research, revenues will soar to more than $44 billion in 2009 and 53 million households worldwide will be watching TV via broadband. IPTV will revolutionize the content delivery model. Personal Video Recorders (PVRs) are already an indication of the transformation. Consumers no longer have to view content at set times as dictated by the networks or subscribe to 120 channels in order to gain access to a few that they really wish to watch. The ability to skip through commercials spells the end for so-called prime time advertising. IPTV will change things dramatically and consumers will be able to view anything at any time in high definition (HD) quality.
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