hafta Brazzers studyolarinda calisip emek sarfeden koca memeli Phoenix Marie izin porno indir gununde de kocasina vermeye karar veriyor Kocasinin da Brazzers icin calistigini unutmus porno video sayilir Kendi yatak odasinda oyle profesyonel bir seks yapiyor ki cekici hatun yine redtube harikalar yaratmis seksi guzel hatun sert erkeklerden ve koca penislerden cok hoslaniyor porno video guzel zenci hatun bu seferde genc bir erkek ile geldigi evde muhabbetin dibine porno vuruyor Zenci kari seksiligi ile adami kendinden ediyor resmen adam kari karsisinda daha fazla dayanamiyor
Log in

Login to your account

Username
Password *
Remember Me
India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
HomeArticlesConsumersConsumer Interest overlooked by Channels PayTV channels fail to adhere to TRAI’s Ad Cap
Tuesday, 07 July 2015 08:05

Consumer Interest overlooked by Channels PayTV channels fail to adhere to TRAI’s Ad Cap

email this page

In a recent report uploaded by TRAI on its website, it was found that nearly 140 Pay TV channels have gone against the Standards of Quality of Service Regulations by failing to stick to the advertisement code set out in the Cable Television Networks Rules 1994. According to the quarterly report received by TRAI from the broadcasters, nearly 101 general entertainment television channels and 39 news channels aired more than 12 minutes of advertisements (both commercial and self promotional) per hour between 23rd February and 1st March this year. Out of these, six news channels aired more than 20 minutes of ads per hour during its prime time starting from 7pm to 10 pm. However, the figures mentioned here constitutes only a part of the industry, while most of the channels have failed to submit their report.

The Rule 7 (11) of Cable Television Network (Regulations) 1994 prohibits more than 12 minutes of ads including 2 minutes of channels’ own promotion, keeping in mind the interest of the consumers. However, no channel ever adhered to the rule due to laxity of the I&B officials. 

After the commencement of mandatory digitization, TRAI framed the Standards of Quality of Service Regulations issued on 22nd March, 2013 with an aim to provide quality services to the consumers and to protect their interest, who pays a monthly subscription to the broadcasters through the MSOs and LCOs for their entertainment. The primary reason for the regulator to bring this directive was due to the increasing violation of Cable Television Networks Rules 1994. These regulations also included the 12 minutes ad cap to ensure its implementation by all broadcasters.

Thus, to keep an eye on the broadcasters and to ensure compliance of these regulations, broadcasters were directed by the regulatory body to report the duration of advertisements carried on their channels on a quarterly basis in a prescribed Performa. But the recent reports reveal a very shocking figure listing nearly 140 channels violating the advertisement code in spite of the fact that there are more than 800 television channels in India, and not all of them have submitted their report. 

Although a number of GEC channels had agreed to stick to the 12 minutes ad cap many, particularly the news and business channels had gone to the court challenging TRAI’s regulations. The Delhi High Court had even directed the TRAI not to take any coercive action against these channels until a final decision is pronounced by the court. But our Indian law is such that it takes years to decide a case even though a law already exists. In such a scenario the question arises as to how long the consumers have to compromise in their entertainment and with their money paid to the service providers for quality services.

Although recently I&B Minister,Arun Jaitely  indicated that the government is considering the matter seriously , on the other hand he said that the matter should be best left to the consumers to decide rather than government dictating terms to the industry. He also remarked that, if the viewers find it monotonous to view ads then they have the power to switch on to something else rather than government getting into the business of how much news or ads should be aired by a TV channel. In fact, Jaitley’s predecessor ,Prakash Jhavadekar  was of the view that all free-to-air (FTA) channels should be exempted from adhering to the ad cap.

TRAI had issued an amended Regulation on 27 August 2012 that provided some vested power to the regulator as well. It clearly indicates that TRAI has the power to interfere and ensure compliance of the provisions of these regulations whenever it feels that the interest of the subscribers has been compromised. The regulatory body opines that the advertisements carried on by the broadcaster in their programme are a quality of service issue as they interfere with the smooth broadcast of a programme, and intrusion of advertisements during the telecast of a programme adversely affects the viewing experience of the consumer. 

Through an order dated in January 2004, Central Government under Section 11(1)(d) of TRAI Act entrusted some additional functions to TRAI including the function to recommend the parameters for regulating maximum time for advertisements in pay channels as well as other channels. However, TRAI notes that the provisions in these regulations do not attempt to disturb the time limit fixed by the government regarding duration of advertisement i.e. 12 minutes per hour.

email this page

Share this post

Submit to DeliciousSubmit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TechnoratiSubmit to TwitterSubmit to LinkedIn
Urgently Required
Cable Quest Annual Issue 2019
One 2 BHK Flat Available
Convergence India 2020
Wanted - English Journalist, Excel Operator, Web Marketing
Subscribe to Cable Quest

Calendar

November 2019
S M T W T F S
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30

Latest News

Magazine Archives Year 2014-2015

  • Cable Quest Magazine Archive - June 2015

    Jun 2015

  • Cable Quest Magazine Archive - May 2015

    May 2015

  • Cable Quest Magazine Archive - April 2015

    Apr 2015

  • Cable Quest Magazine Archive - March 2015

    Mar 2015

  • Cable Quest Magazine Archive - February 2015

    Feb 2015

  • Cable Quest Magazine Archive - January 2015

    Jan 2015

  • Cable Quest Magazine Archive - December 2014

    Dec 2014

  • Cable Quest Magazine Archive - November 2014

    Nov 2014

  • Cable Quest Magazine Archive - October 2014

    Oct 2014

  • Cable Quest Magazine Archive - September 2014

    Sep 2014

  • Cable Quest Magazine Archive - August 2014

    Aug 2014

  • Cable Quest Magazine Archive - July 2014

    Jul 2014

  • Cable Quest Magazine Archive - June 2014

    Jun 2014

  • Cable Quest Magazine Archive - May 2014

    May 2014

  • Cable Quest Magazine Archive - April 2014

    Apr 2014

  • Cable Quest Magazine Archive - March 2014

    Mar 2014

  • Cable Quest Magazine Archive - February 2014

    Feb 2014

  • Cable Quest Magazine Archive - January 2014

    Jan 2014

Do you have a Complaint

World of Spiritual & Divine Thoughts | Shri Guru Nanak Dev Ji

hızlı öfkeli 8 izle canlı maç izle hd film izle film izlecanlı maç izle
X

Right Click

No right click