With the industry changing fast due to new online technologies, large players are on the acquisition spree consolidating their business to serve a global audience through internet. conventional distribution through Satellite and Cable is losing its charm. According to the PwC Global Entertainment & Media Outlook 2018-2022, India will be among the top ten OTT markets in the world.
Disney’s takeover bid of Rupert Murdoch’s Fox with an offer of $ 71 billion countering Comcast’s $ 65 billion offer, has received the approval of the US Government. The offer has been accepted by Murdoch. Shareholder’s nod is expected to come in July.
I&B Ministry under PM Modi is issuing one controversial order after the other. It appears, all efforts are being made to keep the Media including the Online Media under the thumb of the government till the 2019 elections. The latest being, creating Social Media Communication Hub in each state to monitor the impact of Social Media campaigns of the governments.
DD FreeDish’s fate also hangs in the air as Ministry has not liked the auction process which is benefitting large private broadcasters at the cost of Doordarshan channels. The tussle between the Ministry and the Prasar Bharati continues.
A channel like Discovery Jeet from the powerful house of Discovery failing means Indian audience is becoming more selective in its choice of content rather than go for the run of the mill programming. It is a lesson for all upcoming broadcasters to change their strategies in the Indian Market.
With OTT gaining acceptance all over the globe, technology companies are finding ways to streamline the content delivery process to overcome challenges of low bandwidth, high latency and drop in quality. Teleport Media has a simple low cost solution for this.
Just concluded Broadcast Asia and Communic Asia 2018 in Singapore had all such technology solutions to cater to the multidevice, multiplatform content distribution. One could also see the paradigm shift in approach to content distribution with Cloud, AI and AR entering every field of broadcasting and communications. We carry a detailed report in the August issue.