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HomeArticlesEditorialsChallenges ahead for DTH operators
Wednesday, 01 August 2018 12:33

Challenges ahead for DTH operators

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The Tariff Order for addressable systems notified by TRAI on 3rd July after favourable judgement by the Madras High Court has once again been challenged by Star India, this time in the Supreme Court. Although its implementation has not been stayed by the Court, uncertainty in the Industry continues. 

DTH is facing heat from the OTT services, slowly losing its viewership in spite of being perceived to be a superior service. It is unable to compete with the online OTT services available to consumers on mobile devices as well as on TV sets. TRAI has tried to help the industry giving favourable recommendations for licensing but fast penetrating online services bundled with broadband services pose a big threat.   

GST implementation in India has completed one year. Although the government is counting its increased collections every month, industries are facing lot of problems in implementing the new tax regime. Particularly medium and small industries are unable to cope up with the additional tax burden every month where as credits have not yet started coming in. 

Reliance Jio has announced a massive expansion in the broadband business using fibre optic cables. Called JioGigaFibre, the service is likely to disrupt the market of existing stakeholders including DTH, MSOs and broadband operators. The whole cable TV industry is going through a bad phase due to onslaught of global OTT companies and now JioGigaFibre is ready to shake them up with its low tariff broadband and streaming services.  I have always emphasized on the importance of broadband and Triple play for the Cable TV companies but they have failed to appreciate the situation all these years, ignoring to upgrade their last mile networks for two way broadband services. 

The government has announced new Telecom Policy 2018 but we are unable to see any mention of helping the Cable Television Industry for building broadband networks as proposed in the previous years. The Policy gives gigantic plans of nationwide Gigabit fiber optic networks and broadband in every village by 2022. We have seen in the past that such policies remain on papers and their completion keeps shifting endlessely.

The government has also accepted TRAI’s recommendations on net neutrality and decided to keep the net free for the consumers, as suggested by TRAI. We bring you a report.

The Hinduja Media Group has combined their cable company with HITS venture to launch India’s only HITS platform in more than 900 cities. Their strategy to take the LCOs in small cities as their business partners is surely to help them expand fast. 

ConnectechAsia, a joint event combining Broadcast Asia and CommunicAsia was held in Singapore in June end where one could see the paradigm shift in technology solutions for broadcast and communications industry. We bring you a report.

Get ready now to visit the Infocomm India 2018 exhibition and summit for the AV industry next month in Mumbai.

—— Lt. Col. (Retd.) K K Sharma

Editor

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