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HomeArticlesEditorialsNew Media gains momentum in India
Monday, 01 October 2018 05:48

New Media gains momentum in India

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New Media is gaining ground in the country unabated, thanks to our large population with more than fifty percent youth and growing penetration of mobile phones. Our open door policy has encouraged the global media houses to converge here for the online media business which has overshadowed the conventional methods of media and entertainment business. 

With more than 800 TV channels and second largest film industry in the country, there is no lack of content. What we really lack is the infrastructure for high speed broadband which can carry the multilingual content. For example broadband penetration is only 30 percent and that too at 512 kbps. There are more than 500 million internet users but 90% are mobile based where speeds and connectivity are a big challenge. 

Optic Fibre cables are being laid to connect the rural areas but only 50% work is completed. Government is laying lot of emphasis on mobile communication as it can be speedily deployed. However, inspite of serious efforts being made to deploy a 5G services, that can carry multimedia content at high speeds, we are far behind the targets. We are yet to get a better quality from 4G Networks. 

Notwithstanding the above, we already have many OTT players operating in the country. Large pay TV broadcasters like Start TV, Sony, Zee and Viacom18 have their online services going on for few years and major telecom companies like RJio, Airtel and Vodafone who own countrywide network have also joined the OTT bandwagon. The real push was given by RJio who has an ambitious plan to deliver 500 TV channels bundled with its broadband service and SVoD.

Last month we attended the IBC 2018 in Amsterdam and found cloud based services dominated the show. Cloud and AI based services are gaining ground in every aspect of the broadcasting industry, from production to delivery and distribution. We give you a brief in the review.

Infocomm India in Mumbai was also replete with cloud based services and best part is that many Indian companies like Amagi and TataExsi are making their presence felt in the International market.

Government has issued the National Drone Policy last month. The policy mostly tackles security issues like banning the Drone operation near airports, border areas, important establishments etc. It also makes licence mandatory for drones weighing more than 250 grams. Since professional drones that carry a movie camera weigh much more, this will surely restrict the drone use in our sector.

There are two major events in the country this month, both in Mumbai and includes Broadcast India 2018. So see you guys in Mumbai this month.


—— Lt. Col. (Retd.) K K Sharma


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