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HomeArticlesEditorialsElection 2019 have put the Media in a Mess of Dirty Politics
Wednesday, 01 May 2019 06:40

Election 2019 have put the Media in a Mess of Dirty Politics

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Election season has started and Model Code of Conduct is already in force. Last elections saw the extensive use of social media and online promotions by Modi lead BJP. In fact all other parties including Congress were wonderstruck how Modi remained miles ahead of his rivals in his countrywide campaigning. Modi used mass emailing, social media like twitter and Facebook, videos to convey his messages of Acche Din and we all know the results. This time however, Congress Party has also prepared itself well and both national parties have created a large cyber army to spread their messages, to cut each other short, trolling the rivals and spreading information as well as misinformation through Whatsapp, Facebook, Twitter memes, videos, apps and what not.

There are no regulations on New Media yet and this fact has been misused by all the parties. Fake news has been rampant and misuse of technology to create false images has gone up to a great extent. Since BJP is in power, opposition parties have been alleging that all their misdoings are overlooked or taken easily by the agencies including the Election Commission. One  of the case is of Namo TV, an OTT channel that emerged all of a sudden, even after the Model Code of Conduct was enforced. 

The channel was rebroadcasting Modi’s speeches 24x7 and available on all DTH players and a few MSO. No one would tell who is giving them the feed or how the signal is reaching, via fiber or via satellite . It appears the government forced the operators to do wrong things for its political gains before the elections. The channel was banned after a few days when the opposition made a hue and cry. I remember a similar internet based channel was launched before the state elections in Gujral in 2007 when Modi made all the Cable TV operator run that channel on their networks and MIB was baffled how it is being done. 

Post demonetization and implementation of GST has slowed down our economy very much bringing the GDP at 7 or below. This is alarming and industries are worried as businesses in every sector are down. Much depends on the crude oil prices which are hovering high at about 70 $. 

TRAI’s implementation of its Tariff Order is still inprogress and stake holders are in a confused state on many issues. Consumers are not getting their choice and paying much higher subscriptions. This has further added to the woes of the broadcast Industry. 

Voot, the OTT platform from Viacom 18 celebrated its third anniversary with 100+ billion minutes of watch time. It is adding interactivity on the platform to create consumers interest and aims to reach 100 million monthly active users within the fiscal year. 

—— Lt. Col. (Retd.) K K Sharma

Editor

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