Hinduja Group’s HITS, ‘NXT DIGITAL’ will launch its services from 15 August, tailor-made for LCOs and Independent MSOs of Phase III & IV, removing the hurdles experienced in the first two Phases that have almost stalled the process beyond seeding of STBs. The scheme also avoids the mistakes made by JAINHITS, the only other HITS platform that is fast losing the confidence of LCOs after the initial hype.
Last month, TRAI sent their recommendations on HITS to the Ministry of Information and Broadcasting. Perhaps, the pace of reaching these recommendations was made the shortest, just two months and twenty days for reasons best known to TRAI. Sending these recommendations in such a hurry, making HITS as another competing technology baffles many experts in the Industry. The very purpose of HITS as its name suggests, is to act as a satellite based head-end to the Cable Operators on the ground rather than be a stand alone technology for television delivery that needs to have a level playing field with DTH, as suggested by TRAI.
One after the other, what we are being bombarded by is – ‘Technology’. And, one after the other, the Government is encouraging these technologies. Latest hype in the broadcasting world is about Headend-in-the-Sky (HITS) - a technology of broadcasting numerous channels from a single satellite system after aggregating them on ground from different satellites. On 17th October, 2007 Telecom Regulatory Authority of India recommended the Information and Broadcasting Ministry to implement HITS in India and also make an increase in the Foreign Direct Investment (FDI) limit for HITS from 49% to 74%. HITS would bring in digitalisation. Though, digitalization is advantageous to the subscribers in terms of quality, number of channels, more features etc., but the need of such technology by the masses at this moment is questionable.