IPTV is a product of convergence on the back plane. The same Digital Content seamlessly transcends different access Networks be it Telecom Network or Cable Network. In IPTV environ IP content in packets are delivered to different screen be it TV, PC or mobile devices with the help of a gateway / STB. Thus, we see a total convergence scenario in the back plane and the front end, which is the STB/ gateway which may be connected to any reception device.
By Col K K Sharma
Internet Protocol Television (IPTV) is rapidly becoming reality. According to California-based analyst firm Infonetics Research, revenues will soar to more than $44 billion in 2009 and 53 million households worldwide will be watching TV via broadband. IPTV will revolutionize the content delivery model. Personal Video Recorders (PVRs) are already an indication of the transformation. Consumers no longer have to view content at set times as dictated by the networks or subscribe to 120 channels in order to gain access to a few that they really wish to watch. The ability to skip through commercials spells the end for so-called prime time advertising. IPTV will change things dramatically and consumers will be able to view anything at any time in high definition (HD) quality.
Years back, television delivery scenario was entirely different from what it is today. Cable TV entered in our country in the early nineties and also enjoyed monopoly for over a decade. But now its time for the emergence of various other TV delivery platforms to give competition to Cable TV.
Convergence technologies are gaining momentum f to reach more and more people in the world. All these are gaining a global scale. Now the services impact not :gion but the whole country or even many countries. re are too many technologies proliferating in different Revision delivery is one such service which a few years restricted to terrestrial broadcasting and now has given Cable TV, DTH, IPTV and now Mobile TV. With the ig popularity of Television and lowering of cost of gy, it has become essential to frame regulations to he exploitation of the consumers by these technology s. After dealing with Cable TV and DTH, TRAI, the r has now fixed its gaze at IPTV and Mobile TV and msultation papers for a public debate.
PTV attempts to swap Cable TV. Four months after launch of IPTV service MTNL have just garnered 1500 subscribers. Bharti Airtel plans to start its IPTV service next month, while Reliance Communication expects to ready their IPTV service in the second half of the year. Frost & Sullivan, a research company predicts India will have 4 lakh IPTV customers by 2010.
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