Worldwide pay-TV market reached 903.3 million subscribers in 2013, generating $249.8 billion in service revenue.
IPTV is one of the elements of pay-TV market.
Increasing FTTH subscriber base globally and bundled subscriber base of telecom operators are boosting the IPTV market. IPTV subscriber base will grow to 161 million subscribers in 2019 accounting for 15 percent of overall pay-TV market, the ABI research said.
The cable TV market grew 3 percent to 570.2 million subscribers. Cable TV subscribers in Western Europe and North America declined around 1 percent and 1.5 percent, respectively in 2013.
However, cable TV markets in Asia-Pacific and Latin America continued to contribute to global cable TV market growth, which is expected to reach a total of 634.5 million subscribers in 2019.
The global terrestrial TV market reached 9.5 million subscribers. A declining pay DTT subscriber base in Italy and Spain had an impact on the overall Western European DTT market which dropped around 5 percent in 2013. Unlike Western Europe, the DTT market in Africa grew 45 percent to 2.1 million subscribers in 2013.
As African countries start to switch over to digital, digital terrestrial TV has become an affordable alternative to satellite TV service in the region. ABI Research forecasts that Africa will have over 4.8 million DTT subscribers in 2019.
DirecTV maintains its largest market share in terms of pay-TV service revenue. The company had around 20.2 million subscribers in the US with an ARPU above $102 by the end of 3Q-2013. Globally, the pay-TV market is expected to grow to 1.1 billion subscribers with $320.3 billion in service revenue in 2019.