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HomeArticlesPrathem Group adds a Home Shopping Channel
Monday, 17 September 2018 07:36

Prathem Group adds a Home Shopping Channel

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Prathem Link D2H Service on 24 August launched Prathem Bazar, Home Shopping Channel –  a 24/7 and a next-gen start-up in TV Commerce & Online segment in India. This will be a one-stop shop for all categories of products direct from factory after quality checks and include like electronics, home appliances and other indispensable items of everyday life. Channel aims to help consumers in TV shopping by making the whole experience of buying easier with faster delivery, better quality and top brands on board. It will be available in Hindi and later Tamil, Telugu and Malyalam languages will also be added.

Prathem Bazar (Aap ke Liye) the pioneer in TV  and online shopping in India is a leading interactive, multi-channel retailer that bridges the gap among customers, dealers and market enthusiasts binding buyers and sellers in a productive network. Prathem Bazar works on an entirely different business model with updated ERP software technology and group of technical experts that give its users a complete home shopping experience. Customers can choose from a wide range of products from mobiles, kitchen appliances to electronics, from the comfort of their home and online. 

On the launch, Ashutosh Bajpai, Managing Director of Prathem Link D2h Services Pvt Ltd said, “We are extremely happy to announce our new step of entering into the television segment. Prathem Bazar will make the whole experience of buying easier for customers from tier 1, tier 2 and tier 3 cities. Our vision is to reach out to every household of the country with the maximum products in every category.”

Mr. Devinder Verma, a veteran in Media, Satellite & Cable TV industry is a Director & CEO of Prathem Bazar. He has experience of more than 29 Years in Distribution, Marketing & Branding pan India. He started his career from Cable Video India (Copyrights) in 1989 & has helped launch- Satellite TV Channels like  B4U Music, B4U Movies from 2000 to 2010, Sahara News, Sahara One, Sahara Filmy,  Care World, Hit7 English Music – North East territory, Green TV & Kaatyayani TV- Devotional Channel.  

Mr Vikas Calla is the Chief Marketing Officer (CMO), Prathem Bazar and has 6 years of experience in home shopping , e-commerce and print media. He was earlier associated with Times Internet, Naaptol, Big Deal TV ( sister company of Best Deal TV), TV Shop and associated with many startups across India and globally.

According to Mr Bajpai, the new channel will bring together a perfect balance between TV and online shopping at one single platform, which could tap the Indian market on a broader scale. With quality and value mixed, the brand thrives to provide an exceptional experience and convenience to its customers. The brand is soon looking to expand in the International market as well.

As per company sources, the channel will be available on direct to home (DTH) platform Dish TV-Videocon d2h and Airtel Digital TV. The company is also in talks with Tata Sky besides multi system operators (MSOs) for a carriage deal.

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