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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
HomeArticlesEXZA Innovates to enrich TV Viewing
Friday, 12 October 2018 05:09

EXZA Innovates to enrich TV Viewing

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Exza Infosystems launches first time in India an unique & innovative platform for delivering targeted digital advertisements to Pay TV connected homes at the hands of Deputy Chief Minister Hon. Mohammed Mahmood Ali Starting from state of Telangana.

Exza Infosystems Pvt Ltd, headquartered in Pune, is a preferred Set-Top Box and Middleware technology partner of choice to many Pay TV service providers in India and International markets. Backed with a wealth of domain experience, it has embarked on creating a wide range of innovative Set-Top Box products and Middleware VAS solutions that meet the expectations of the new-age TV viewers.

Exza is partnered with globally-renowned technology providers in the Consumer Electronics and Digital Media processing and content security & delivery domains.

Offering complete digital media products and solutions using state-of-the-art technology platform that brings innovative, customizable, reliable and affordable products &solutions for the Multi System Operators (MSO), DTH & IPTV Operators, Telecom Operators and allied eco-system partners is the core strength of the company.

The uniqueness of the products is about enriching the TV viewing experience by simplifying its use of operation for its consumer. The products and solutions offered by Exza, enables faster Returns-On-Investment (ROI) with customizable & easy to deploy revenue spinning Value-Added Services (VAS) and Middleware applications.

AD:vantage is one such VAS application that Exza has launched in the state of Telangana for the first time in India on hands of their Deputy Chief Minister Hon. Mohammad Mehmood Ali early this month. AD:vantage will then be further deployed very soon in multiple Digital Cable TV Networks across India. 

AD:vantage will be connecting Media Houses & National Advertisers to Digital Pay TV Homes on a single platform. AD:vantage is an unique and cost effective platform for Advertisers, who want to connect with a large number of TV consumers to showcase their products, offerings and run promotion campaigns. This ideal medium of advertising will surely be a boon to the advertising industry. The AD:vantage platform is highly scalable and in future will allow E-Commerce, Discount Coupon Sales, AV ADs, Shopping Kart, Mobile Apps and Telematics &Analytics tool to take interactive communication with the end-user to a very different level adding a great value to Advertisers. 

The name AD:vantage stems from the philosophy of delivering Digital Advertisements with a Vantage Supremacy to its Advertisers to reach out to its potential untapped Pay TV Consumer Homes. Exza will be providing a technology medium for Advertisers to deliver Targeted Digital ADs across India in real-time to its consumers connected to Cable TV networks, beginning with Telangana state since the company has the highest penetration in this market. Their first associate partner for this is the renowned regional largest MSO, M/s. Brightway Communications, spearhead by the Cable TV dominant personality, Mr. Subhash Reddy. 

With the Country’s larger vision of digitization as well as ‘Make-In-India’ program promoted by the Government of India, Exza is consciously taking the right step forward to enhance the digital footprint made in the country’s media & entertainment industry, says Joy Kokkat, Managing Director at Exza Infosystems Pvt. Ltd.

(For more details contact: www.exzainfo.com or Email at This email address is being protected from spambots. You need JavaScript enabled to view it. )

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