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India's Leading Source for Broadcasting & Broadband Information - CableQuest Magazine
HomeArticlesThe ubiquity of the cloud IBC 2018 proved cloud based broadcast solutions becoming indispensable.
Friday, 12 October 2018 05:11

The ubiquity of the cloud IBC 2018 proved cloud based broadcast solutions becoming indispensable.

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Cloud-based platforms haven’t lost their steam, artificial intelligence continues to smarten workflows and manufacturers making mighty machines in smaller sizes were recurring themes in the IBC 2018 at Amsterdam last month. 

IBC2018 has closed its doors for this year and has delivered another great event with visitor figures of 55,884. As well as providing a host of new initiatives this year, the exhibition grew by 667m2 and conference delegates were up by 14% year on year. One of the most important growth figures lies in the diversity of its content with a targeted effort increasing women speakers at the conference up from 14% to 37%.  

The IBC International Honour for Excellence saw its first-ever woman recipient this year, too. Joan Ganz Cooney was the co-creator of the global phenomenon that is Sesame Street, 50 years ago and her trophy was collected on her behalf by one of the street’s longest residents, Ernie.

The IBC App has provided real networking opportunities, with more than 91,000 interactions on the matchmaking platform. In addition, IBC trended number one on Twitter in the Netherlands on several days of the convention, with 185 million potential impressions and over 250,000 video views. Engagement with IBC has also increased on a year-round basis with IBC365 – the site now has over 55,000 subscribers averaging 49,000 active users per month. 

Michael Crimp, IBC’s CEO, comments; “The show is about engagement, engagement, engagement. The stats are up in almost all areas and re-bookings are ahead of last year. IBC is much more than a trade show, we have developed a basket of data-driven statistics including sales leads generated on stands, conference attendance and IBC365 views and this sharing of information is pivotal to the longevity of IBC’s success and sits at the core of the organisation.”

Cloud is Everywhere

 It is almost redundant to speak of the ongoing march towards cloud-based broadcasting, as it was apparent everywhere: Kaltura’s TV Platform; cloud-based targeted TV. Swiss TXT; cloud-based subtitling. Amagi; cloud-based dynamic ad insertion. 

Overall, the majority of cloud and web-based services on offer this year are more than happy to integrate other players into their ecosystem, and isn’t broadcasting – and life – easier when we can all work together?

 

AI is smart enough

Where the industry seems happier to let software do the work for us is for those large, tedious, cumbersome tasks such as scene, facial and object recognition. TVU Network’s MediaMind Platform combines this process and its real-time metadata-driven search engine to improve the speed and accuracy of finding video assets. 

HD-SDI vs IP

Transition is both the joy and the pain of a technology-based sector. IBC2018 saw manufacturers recognising that SDI workflows are still very much important, but IP is not to be ignored. Or is it the other way around? For-A strongly believes in 12G for high-resolution 4K production, but has developed a range of IP-based products for encoding and distribution. Similarly, Soliton Systems released its Zao Media Gateway that supports both IP and HD-SDI streams.

Smartphones are convenient and usually always one hand. Clearly, there is scope for them to take on a larger role in live production. YouTube videos are becoming more polished, smartphone videos are regularly featured on the news. They aren’t quite the trendsetter yet but these too are getting increasingly powerful and may very well feature in future round ups.

The Cyber Security Forum considered not just the threats but how to respond to them. New to the programme this year was the Telco and Media Innovation Forum, a vital point of debate as the boundaries between media and communication blur.

IBC2019 starts with the first day of conference sessions on Thursday 12 September, running until the exhibition closes on Tuesday 17 September. Cable Quest with international presence has been the media supporter of IBC for many years.

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